4 Things To Look For in A Social Media Agency

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Social media isn't ideal for everyone, but it seems that everyone wants to offer it. The truth is there is much more to social media than many understand. Most of the time VAs (Virtual Assistants) offer social media. It can be helpful for those who are in the smaller end of the business. But for a much larger business that actually wants results I would make sure to reach out to an agency or a specialist in social media. 

Let's talk about social media and what you need to look for when you hire.

  1. Engagement -  If you are not getting engagement, then it is time to look into other options. Likes don't always mean engagement either. You really want people commenting and clicking through your calls to action. You need to make sure that people aren't just posting to post without any real reason behind it. Social media is a true science. Make sure that the agency you are hiring practices what they preach! 
  2. Customer service - You need to hire an agency and know that someone will answer and be there for you when you need someone. Lots of times people hire and feel like they don't even know what the agency is doing, etc. You should also have follow-up phone calls or bi-weekly to ensure that you are understanding and seeing the growth.
  3. Analytical - You do not want likes. You want your messages to be effective and get the person to convert to a sale. Likes, and reach, might not always get that result. Thus, the importance to note that engagement (comments) are more meaningful than likes and can reach a wider audience. Comments are those where they tag others, or are not spammy. 
  4. Creativity - This one is the most important! You want to have creative aspects to your social media. Custom graphics and custom content will lead to a wider reach as well as being able to create the brand awareness that you need. Add personality and humor to it and you will get much better results. 

Most of these VAs schedule and create the graphics, but they don't know the science behind the social media game. They just schedule not knowing the end result, goals, and interaction. Social media is a science and is required for professionals to keep up with. 

I know you are thinking, "they can find out these things and implement them". However, as an agency, we are certified and always learning more about the algorithms involved. Plus, we attend conferences and webinars where we share that experience with our current customers.

Visit some of our favorite links: 

  • •Make your life easier with scheduling on instagram and pinterest by using Tailwind.
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  • Create everyday with 1,500 life changing classes with over 10 million students. Grow your knowledge and expand your horizon with business classes with Creative Live.

I mean let’s be honest you are a boss and you deserve to be a little spoiled right now.  I love when I get new office supplies, or decor, it seriously makes me feel so great.. It also helps me to be more productive, do you ever get that way? Something about the new items that make you happy is so amazing!  I promise you that these items aren’t going to break your bank so go ahead and treat yourself. 

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This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.

THE TOP 8 BOOKS TO HAVE FOR ENTREPRENEURS

I don’t know about you but I never really liked reading until I got older. I started to read more when I became an entrepreneur and needed to learn more and listen to other people’s experiences. This has been so great, and I love being able to relate to these books. I put together a list of my favorite books, which ones do you like or have you read?

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  1. http://amzn.to/2GjBjZO The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs
  2. http://amzn.to/2EbjpI5 How Successful People Think: Change Your Thinking, Change Your Life
  3. http://amzn.to/2E94Swj How to Get Sh*t Done: Why Women Need to Stop Doing Everything so They Can Achieve Anything
  4. http://amzn.to/2DG2wbC You Are a Badass at Making Money: Master the Mindset of Wealth
  5. http://amzn.to/2Bu0F3o She Means Business: Turn Your Ideas into Reality and Become a Wildly Successful Entrepreneur
  6. http://amzn.to/2EbjDip The Mary Kay Way: Timeless Principles from America’s Greatest Woman Entrepreneur
  7. http://amzn.to/2DMchnE You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life
  8. http://amzn.to/2Bu6H4h You Are a Badass 2018 Day-to-Day Calendar

Auto Schedule to Instagram

Do you hate having to be on instagram, coming up with content, and then publishing it?  I know I do especially when it is on my phone and seems like I am on there wasting time just to write the perfect caption and hash tags. The good news is that now many third party social media platforms allow you to schedule, post, and share right from your desktop.  Tailwind is my favorite! There is NO need to push notifications from your account out to your instagram account. This is a BRAND NEW FEATURE and is a lifesaver!

The time has come… where you can now schedule them on a desktop computer and it AUTOMATICALLY POSTS. This is mega news y’all.

It’s super easy with Tailwind (an app for Pinterest and Instagram), you just set it and forget it, and say good-bye to push notifications telling you it’s time to post – for good!!!! Take back your nights and weekends, and let Tailwind post at the perfect times for you! Save that time where your business needs you!!

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Psssst! We’ve heard that other tools don’t support hashtags – and that reduces the reach of your posts. So, Tailwind was careful to build out  auto-post feature in such a way that your posts get the full advantage of each hashtag! How awesome, right?

We’re really excited about this development and would love for you to sign up on Tailwind!! It’s super easy just follow my Link, sign up, and get publishing those instagram pages!!

This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.