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The Top 5 Best Baseball Promotional Items You Need

Summer is here, and we are well into it now. Do you know what that means? Baseball season is here! I love baseball secretly. My family always watched sports of all kinds, but it seemed that baseball stuck with us more than any other sport. As a business owner, it is important for you to understand the creativity that goes into branding and marketing. With a new season comes new marketing and promotional items.

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Here are the top five promotional items for baseball season:
 

  1. Hoodies

    The baseball season stretches from March to October, which means hoodies are perfect for those games! You want the hoodies that are warm enough, but not too warm. Hoodies are a tad expensive, so you want to be choosy about who receives them.
     

  2. Visors

    Since baseball caps are common at baseball games, why not try something a bit different for your ballgame promotions?
     

  3. Sunglasses

    Sunglasses are a must have for any baseball game. You will find that you will be squinting at the field without them.
     

  4. Bags

    Bring some fun little drawstring bags to your baseball games, so you can fill them up with the essentials that you need.
     

  5. Scarves

    These are fun, especially during the cooler months of baseball. Like the hoodies, make sure that they aren't too warm but still serve the purpose.

From a marketing standpoint, always use the seasons and different local events happening around you to spark some creativity to your marketing and promotional items. Let us help you find the perfect way to get your marketing on point, by sending us an email.

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The Top Six Items Every Creative Needs

I know being a creative I am always on the hunt for some great products. These products are fun creative digital items. I want to share with you some of my favorite items for you that are super affordable and you can download to use RIGHT away. 

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  1. Grid Builder - Layout Composer A set of 35 individual grid shapes that you can place together to act as guides when creating your layouts. They can be resized, stretched and re-colore so that every layout you compose will look completely different from the next.
  2. Silver South Font Duo Introducing the Silver South Font Duo, a classy, contemporary pair of script and serif fonts. With a stylish didot-style serif font and a free-flowing, expressive script companion, Silver South offers beautiful typographic harmony for a diversity of design projects, including logos & branding, wedding designs, social media posts, advertisements & product designs.
  3. Infographics | FREE Updates It is THE BIGGEST INFOGRAPHICS BUNDLE on the internet. It contains approximately 1400 infographics at this moment and it is veeeeeery updatable ;)
  4. Business Plan PowerPoint Template  Creative and best business plan PowerPoint template is a one of the powerful, fast, simple, and more effective way to create an impressive business plan presentation in minutes. With best business plan template powerful features you will have all complete tools which help you strategically and confidently build a full plan you need.
  5. Font Collection | 28 Fonts This collection includes a varied range of font styles. Including some of the best selling fonts. Isabella Script, Adelicia Script, Kathya Script, Roselina Script, Everglow Script, Andalusia Script. with hundreds of glyphs, including alternates, ligatures, swashes, separate swashes, contextual alternates and international language support.
  6. Storefront 2 Apparel Mockup Bundle The best-selling apparel mockups ever created. Storefront 2™ is the only mockup system so realistic that even professional photographers can't tell the mockups apart from actual product photos.

So go ahead and check out some of our favorite tools for the creatives. Whether you are a designer, web developer, or photographer you will be sure to enjoy these items. 

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Make Money Blogging With Affiflates Marketing

If you are a blogger, of any kind, you need to sign up for shareasale. It is one of the best affiliate programs out there. You can find programs for anything. It doesn't matter what your audience or niche is because they literally have thousands for you to use. 

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What is Affiliate marketing? It is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to your audience. Once they make a purchase, you make a  profit for each sale that you make. Sounds simple enough right? It is! There are endless ways to promote these products. 

  1. Email Campaigns: You can add links into your email campaigns however you want to. I usually add it in the main body text so that it doesn't seem super spammy. 
  2. Social Media: This is easy to do, you can just post your social media accounts with images and a hyper link (and any facts you want to add about it). 
  3. Blog Posts: Something along the blog posts that I am doing right now, is a great way to promote your products and add in links. 
  4. Interaction: Whenever someone asks for recommendations on something, I can send them a direct link and make money. 

I try to always make sure that the things I promote are things that I use in my daily interaction, so that I can add an extra touch to it. 

ShareASale is literally one of the best programs out there. ShareASale has been in business for 18 years, exclusively as an Affiliate Marketing Network. Our technology receives accolades for speed, efficiency, and accuracy – and our reputation as a fair and honest business is well known within the industry. Our objective is to provide customers with an advanced Affiliate Marketing platform. We strive to deliver the best product in the industry, and support it with superior customer service provided by people that will follow up, call back, and provide real solutions. In January 2017, global affiliate network Awin acquired ShareASale to provide further international opportunities to domestic advertisers and publishers.

Join today and make extra money!

Check out some of my favorites this week

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Publish to Facebook Pages with Tailwind

Sixty-two percent of marketers say Facebook is their most important social platform. If you’re in that number, but if you find it a challenge to share great content to your Facebook page consistently, we have yet ANOTHER reason for you to come to

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You can now publish to Facebook Pages with Tailwind! That is such great news! Our members have been posting to Facebook profiles with our Pinterest integration for a while, but now we integrate directly with Facebook which means that you can post to Facebook Pages too! And you’re not just sharing a link to a Pin. Tailwind scans your post and pulls out the best Facebook image for you. Just select the orange flag icon box, enter a Facebook-perfect caption and schedule. Your post will go to Pinterest and Facebook at the same time - with each optimized for its respective platform!
 
All you have to do is sync your Facebook Page to get started. Another product improvement with Tailwind is they have also added powerful Tailwind Tribes Insights to help you analyze and prioritize your Tribes activity. 

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If you’ve ever wished you could more easily see how your Tailwind Tribes are performing at a glance, you’re in luck! Now you can discover the top content in each Tribe, which Tribemates interact with your content the most, and even see which Tribes have the most engaging content!

Ready to get started? 

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Should My Social Media Manager be Bringing in Sales?

The biggest question I hear day in and day out is that "my social media isn't bringing in sales, should it be and if so how much?" 

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The first thing that I want to say is that social media can bring in sales or lead generations. However, it is not always a lead generator. More often than not social media is made for the brand awareness; it is made to make those connections and create visibility to your audience. People want to learn more and connect with the brand, before they make the purchase. They want to become the loyal customer by making sure that they like the brand and it fits their needs. 

If your social media does it right, they will be creating new leads, new recognition and new interactions. From there it might lead to sales, but you are building the brand awareness. It all really depends on what you want out of your social media manager, and who your audience is, and also what your business is.  Social media managers is not a sales kind of job. They are actually creating your brand awareness more than anything else. 

Generally it can take time but by 3-4 months you should see your interaction and engagement increasing as a whole on your social media. 

That is why content is king here, people want interesting and fun things. If people like or share you will reach more people organically and can get a wider reach. From there they might turn out to be a customer or a new 'like.'

So when someone shares, likes, or comments, they are creating that brand awareness and recognition that needs to be accomplished. People turn to social media for reviews, interaction, and professionalism. By showing up in news feeds you can gain new customers and sales, it just might not be immediate. 

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What is a Branding Audit, and Do You Need One?

Sometimes brands get outdated or expand and will need a rebrand, or just an audit. This happens more often than not. Why? Because as businesses grow their brand and their audience might change. 

When you start to wonder if you need to clarification for your brand it is a good time to consider a branding audit before you get a re-brand.  Don't be nervous or scared at all, this means that your business is growing!  There are two options for you to think about.. 

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  1. Brand audit (this will be a break down of what is working, what isn't, a look into your audience, colors, fonts, graphics, and cohesiveness of your brand.) This is NOT a logo rebrand or development. It is more of a consultation on how to get your brand where you need to be. We talk a lot about where you want to go and how to get there with your branding and marketing. 
  2. Get a rebrand. Large companies are always getting a re-brand. Think about how you get your house a repair or make over, your brand needs just that! You might need to just change the colors or the fonts slightly, or you might need a complete uhual; whatever it is, this is considered a re-brand. Sometimes it can be something more simple along the lines of just fine tuning some things, other times it can be more along the lines of needing a complete new look. 

Always make sure that you have a branding style guide and mood board with whatever route or company you go with. This will help your brand to look more professional and cohesive. If you are ready to get started, just click on the contact us below. 

Hello, World!

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4 Reasons For A Branding Agency

Are you sick of trying to manage social media and marketing in your business?  Are you tired of trying to find the right printers or tools for your business?The biggest issue that I see is people try to do these things and don't do it, or they say it took more time than it should of and are now even more behind. People often wonder how much these things even cost.. More importantly WHY you should outsource and what to even outsource? 

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  1. You shouldn't have to worry about sending your work to the printer and finding the best printer. Outsource to a brand manager to take care of that. They will monitor and make sure that it is taken care of from start to finish and even find the best deal for your buck. Nothing is worse than sending something to the printer only to realize that the logo wasn't centered, or there was a spelling error. Hiring an agency, or brand manager, they ensure that this is taken care of. 
  2. Do you have the time to write content, edit, then post it? Do you even know what your audience wants to read about? Most of the time people don't. In fact they true to rush through this just to hit the publish button. In reality, rushing it can actually hurt you. You have to go through a series of steps: write, proof, review, publish. 
  3. Are you feeling challenged creativity? You need to be able to have fun and creative ideas for all of your branding and marketing. If you are drained, you will not have those creative juice flowing. Hiring an agency they have more brains on staff and do this for a living. They can come up with fun ideas on the spot. 
  4. Do you know what your colors are? I bet not. You have to make sure that everything flows and is consistent. There is nothing worse than going to a website and feeling a certain way, only yo go to their social media and it is complete opposite of what it should be! 

You know that you will be able to free up your time just by outsourcing these simple things. The biggest thing though is that you will get more professional quality work, while you get to enjoy sometime with your family, or friends. You are able to focus where you are needed on a weekly basis, while still maintaining your brand. 

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Dental Marketing - Converting Calls to Customers

Dental marketing can be a burden. You might be getting new customers, but are they returning for service? This is one of those instances where a customer can come visit one time and not come back. So the question remains, how do you maintain a recurring customer?

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  1. Personality: The number one aspect is making sure that the customer feels taken care of at your facility. You and your staff need to be polite, fun, and energetic. There is nothing worse than having someone work on your teeth when they are miserable or rude. People will come back if they believe enough in the company.
  2. Social Media: I don’t know about you but before I invest in anyone, I always check out their social media. I ensure that they are active and keeping up with posting regularly. I like to see that they are in business, happy, and keep me informed. I love being able to have an 'aha' moment whenever they share their knowledge with me.
  3. Website: I like to go on websites and confirm that the business is covering all my questions. Always having a FAQ page proves the best since we like to establish that we have all our questions answered. Also, creating a mobile friendly website is a MUST. I am always on my phone so I have to make sure that the website is accessible and legible.
  4. Reviews: This can be on social media, Yelp, or Google. Wherever reviews exist, I like to learn that they have happy customers. If there are bad reviews, did they respond or try to make it better? It’s nearly impossible to make everyone happy, but looking at a reply to a bad review makes all the difference.
  5. Fun Gifts: Whenever I go to the dentist, I always get a toothbrush or floss, etc. It would be awesome if we could get some practical gifts, right? An item that can be usable and fun... I mean, brushing teeth is fun and all but how about some hand sanitizer, bandaids, lip balm, or even lotion. How great (and practical) are those pieces?

I get it, you might not have time or want to do all of these yourself. That demonstrates why hiring an agency is critical - they take care of all aspects for YOU!

You might be getting calls, but are they converting to long-term customers? A lot goes into dental marketing and I am here to tell you first hand about a few steps that will help your dental marketing practice.

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Top 5 Reasons Why Being Cheap Isn't Always Good

It seems that everyone wants to get a deal or be cheap. I mean, I get it. I try to find the best deals most of the time. But, you know what? Low prices don't always mean good quality.  

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I think about the places that I shop at - you know Apple, Coach, Under Armour, and many more. You can't always shop frugally at these places and most times sales only occur on a holiday of some sort but, even still, it isn't always a good deal. Cheap won’t work for your brand when trying to increase and scale your business. Here are the 5 main reasons why being cheap isn't always ideal for branding and marketing:

  1. Professionalism - Do you expect people to ask you for a discount? No. So why try to get one from someone else who is in the business field? Being professional, we can't expect something that we don’t offer when customers come to us. Don't get me wrong; once you establish a customer or a recurring client, feel free to throw in some extras as appreciation.
  2. Experience - When you invest in someone for a larger amount, you are commissioning their experience. You want someone who is well certified, insured, and experienced so that you are covered and getting the most bang for your buck. When I think about these brands listed above, I don’t mind paying the extra money because people notice it. "I love that Coach bag." They don't even have to ask me where I got it because they recognize the brand.
  3. Team - Investing in larger prices means investing in a team. A team is always better than one person. What happens when that person is sick or has an emergency? With a team, other people coordinate to take care of YOU while taking care of personal needs. Having a team also allows for a creative place where they can collaborate and give the best possible results.
  4. Research - We do the research for you! YES that is right... When you hire larger companies, they are already aware of the following move and the next play. Again, here I think of Apple and how they always anticipate new features with the mobile devices. They constantly improve them because of the research completed and Apple knows what their customers want. Why wouldn't you want to pay more and do less?
  5. Bang for Your Buck - Paying for products services on the smaller end will not only nickel and dime you, but the quality will suffer also. When someone has more experience, they provide better quality and package the pricing. Who really likes getting an invoice with 20 different line items? That would be confusing and prevent you from being sure of what you purchased. We make the process easy for you.

You already know that most of the time you get what you pay for but make sure when you invest, especially in your business, that you get the best for that price. Shop around and compare, but use all of these items as a checklist to help you decide.

Here at visions2images, we take all of these elements seriously. This explains why people entrust in us. We are a well experienced team with a willingness to always take care of our clients (we even send freebies your way!)

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4 Things To Look For in A Social Media Agency

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Social media isn't ideal for everyone, but it seems that everyone wants to offer it. The truth is there is much more to social media than many understand. Most of the time VAs (Virtual Assistants) offer social media. It can be helpful for those who are in the smaller end of the business. But for a much larger business that actually wants results I would make sure to reach out to an agency or a specialist in social media. 

Let's talk about social media and what you need to look for when you hire.

  1. Engagement -  If you are not getting engagement, then it is time to look into other options. Likes don't always mean engagement either. You really want people commenting and clicking through your calls to action. You need to make sure that people aren't just posting to post without any real reason behind it. Social media is a true science. Make sure that the agency you are hiring practices what they preach! 
  2. Customer service - You need to hire an agency and know that someone will answer and be there for you when you need someone. Lots of times people hire and feel like they don't even know what the agency is doing, etc. You should also have follow-up phone calls or bi-weekly to ensure that you are understanding and seeing the growth.
  3. Analytical - You do not want likes. You want your messages to be effective and get the person to convert to a sale. Likes, and reach, might not always get that result. Thus, the importance to note that engagement (comments) are more meaningful than likes and can reach a wider audience. Comments are those where they tag others, or are not spammy. 
  4. Creativity - This one is the most important! You want to have creative aspects to your social media. Custom graphics and custom content will lead to a wider reach as well as being able to create the brand awareness that you need. Add personality and humor to it and you will get much better results. 

Most of these VAs schedule and create the graphics, but they don't know the science behind the social media game. They just schedule not knowing the end result, goals, and interaction. Social media is a science and is required for professionals to keep up with. 

I know you are thinking, "they can find out these things and implement them". However, as an agency, we are certified and always learning more about the algorithms involved. Plus, we attend conferences and webinars where we share that experience with our current customers.

Visit some of our favorite links: 

  • •Make your life easier with scheduling on instagram and pinterest by using Tailwind.
  • Smug mug is the best place for hosting images!
  • Create everyday with 1,500 life changing classes with over 10 million students. Grow your knowledge and expand your horizon with business classes with Creative Live.

Want to learn more? Shoot us an email! 

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