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Stop Wasting Time with Your Unorganized Business!

Plan your Days Effectively, Manage Client Projects & Business Information, and Scale your Business with Ease. Use the EXACT System that Saves Me 20 Hours Per month!!

Save five hours per week of wasted time searching for files and documents with an all-in-one business headquarters! Develop, implement and streamline a project workflow that simplifies your workload & allows you to bring on more clients!

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Collaborate with team members & clients for smooth communication and interaction and LESS EMAIL just by using this program. 

Manage your daily tasks to effectively boost your productivity and get rid of the stress and anxiety that comes with unorganized chaos! I'M TIRED OF MY UNORGANIZED BUSINESS!!


The Ultimate Done For You Business Management System for Increased Organization, Efficiency & Productivity. I spent the entire first year and a half of my business trying to keep track of everything on post it notes, legal pads, notebooks and IN MY HEAD! I was forgetting to follow up with leads, I was missing deadlines, I was forgetting client projects & my stress level was THROUGH THE ROOF!! 

No Organization Means I was wasting time looking for documents, trying to find my post it notes and crying in a corner because I was letting my clients down. A successful business is organized with processes and systems that allow them to work more efficiently. AN UNORGANIZED BUSINESS = MISSED DEADLINES = LESS CLIENTS = LESS $$$ & MORE STRESS

That's when I said enough is enough. There has to be a better way to keep track of #allthethings and moving parts in my business.I wanted to have an all-in-one place to store everything about my business, my client work, my team and WORK SMARTER NOT HARDER!

I created the Complete Trello Business Management System to Organize all of my business information, tasks, projects, client work and communication, team communication and even home and family stuff!! 

After doing that I was able to stop wasting time trying to find post it notes and documents, I spent less time stressing about missing deadlines and being overwhelmed, my business was more structured and streamlined, I saved myself hours of headaches and MY BUSINESS STARTED GROWING!!

I want you to have my ENTIRE system setup PLUS training videos to
increase your business organization, decrease your stress and grow your business!
Boards & Trainings:

Receive These 13 Trello Templates, Video Trainings, Worksheets & BONUS Videos!

  • My Week Planner Use this board like a calendar to plan out your entire week and never miss another deadline!! 
  • Business Management Planner This board serves as your business headquarters so you can easily find pertinent information without wasting precious time searching through files.
  • Referrals Board Networking is crucial as an entrepreneur. Keep track of those coffee chats and interactions with this template!
  • Content Marketing Planner Map out your entire marketing plan in hours, not days and reuse content to save wasted hours! 
  • Client Onboarding Workflow Spend less time on boarding new clients, manage client tasks and communication without a million emails and never look unprofessional again!
  • Project/Launch Management  Map out all of your long term projects and launches to see future business plans and deadlines. 
  • New Team Member Templates Add a new team member to your team with ease using this board to assign work. No more missed communication!
  • Resources Board This template is your toolbox! Add resources for yourself and your clients that you can revisit any time!
  • Marketing Manager Board Adding a marketing manager to your team,  collaborate using this board to track projects.
  • Multi-Client Project Onboarding Learn how to automate your workflows in Trello and let Butler do the heavy lifting!
  • Program Launch Template Launching a new program or offer? Stop reinventing the wheel for all the tasks that need completed. Use this template each time you create something new
  • Vision Board Use this board as a visual representation of what you want in all facets of your life!

Use Planyway to manage all the moving parts of your business & client projects!

 

Sign up today

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Five Reasons to Hire a Branding Agency

People are always talking about hiring a digital agency. The biggest reason people do is to be efficient with their money. However, branding is one of the most important purchases you make. Hiring a branding agency can end up cutting costs in the long run. It also creates a strong brand and consistency to your audience which will increase your return on investment.

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Some companies have the money to hire a Marketing Director or Brand Manager. These companies wonder why they need an agency at all if they already have internal help. Even if you have someone on staff full-time, the chances are that person will require resources, tools, additional support, and connections.

 

Here are a few reasons you should consider partnering with a branding agency:
 

  1. Big Picture

Creating a comprehensive brand that is consistent, but also tells a compelling story is a skill that requires some serious know-how. These people are successful, talented, and knowledgeable when it comes to this. A great branding agency knows the intricacies of taking a brand from concept to completion. The agency helps create this flow and works with you through the whole process.
 

  1. Creativity

You get the benefit of having a bunch of strategic and creative minds collaborating on a project; this makes good use of time for both you and them. Agencies often have strategists, writers, designers, illustrators, and other talents in-house.
 

  1. Consistency

Many organizations that hire agencies lack cohesion in their branding efforts, which in turn hurts their ROI. An exceptional great branding agency knows how to deliver that consistency: your name, strategy, position, message, the tone of voice, personality, website, and social media.
 

  1. Putting Your Money To Good Use

Often people say that they don't have the money, but the truth is, you need to invest in these efforts. A branding agency can help you prioritize what you need in the order in which you need it to make the most impact. We start with what will make the most sense, then add a plan of action for the following months.

 

5. On-Going Brand Management

As a brand is re-introduced, and then begins to scale, it’s crucial to ensure the brand does not change its core values. Your company will always have on-going needs: creating a video, motion, animation, photography. Any branding agency should be able to lead the creation of the deliverables since the agency already knows your brand intimately.

Here are our weekly favorites: 

  1. What I am reading: Building a StoryBrand
  2. What I am loving: Echo Plus with built-in Hub – White + Philips Hue Bulb included
  3. What I added to my wish list: Neewer NW-700 Professional Studio Broadcasting Recording Condenser Microphone & NW-35 Adjustable Recording Microphone Suspension Scissor Arm Stand with Shock Mount and Mounting Clamp Kit
  4. What is on my list to get:  Headphones, Gorsun Adjustable and Foldable Headsets with Mic and Volume

If you need help with your branding, get in touch today for a free consultation by clicking on the “contact us” button below. We look forward to hearing from you!

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3 Reasons Print Media Isn't Dead

I am pretty big on digital design and marketing these days, but I always tell my customers not to put all their eggs in one basket. What if tomorrow Facebook is down? Where does that leave you? You never know, and you can not do only one advertising field.

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Long live the traditional forms of print media, right? No. It is still very much around these days. Some might not think it is, or is as large as it once was. But, it is still here.

Before I get into the reasoning for print design, let's talk about what it even is. There are so many items that define "print design". It is anything printed: signs, booklets, direct mail, banners, brochures, fliers, label packaging, calendar, clothing, flag, folder, gift voucher, greeting card, invitation, leaflet, letterhead, manual design, postcard, sticker, or tickets.

There are endless options for print design, as you can see all of these items are still around us every day.

  1. Print establishes an emotional connection. Print design captivates the eyes and hearts of an audience. You can create fun effects to it such as texture, embossed, die cuts, folds, foiling, etc. These help an audience to remember your brand and build a connection with you.
  2. Print triggers a response. With print, there is something fun and unique. Print design has individualized messaging which helps increase engagement and response among consumers; in other words, your return on investment is phenomenal.
  3. Print informs. A print is informational and reliable. Print media can be saved and referred to again and again. I love being able to keep the print design and looking back at it. Digital cannot replace packaging on specific items, such as hazardous signs that need to be on products. 

Print design is still around and still going strong; it doesn’t seem to be slowing down anytime soon. You always need to have a purpose or campaign for it to be useful though. Digital media remains critical, but print holds a different, special meaning.

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So what’s an Agency Brief? - Part Two

Some people think of them as the ads for other ads or roadmaps. I’ve found them to be both. Their purpose is to clarify your communication strategy for your brand, be it a product or service and to manage expectations.

I’ll cover 6 core items that have worked for my clients and I and I hope they will be as effective in helping you loop your agency in on your business strategy.  

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SAMPLE AGENCY BRIEF

For the purpose of translating what has worked for both my clients and I, here is a sample brief constructed around a hypothetical e-commerce vendor. 

  1. THE BACKGROUND: Define your purpose and describe the communication/marketing challenge you are facing here. E.g. New product promotion We have grown over the past year from 1 to 5 stores in our region. Our website receives 5,000 monthly visitors and we need to improve our customer exposure to said product.
  2. YOUR AUDIENCE Describe them E.g. Most of our customers are men, usually between the ages 25 to 42. They are tech-savvy, high spenders with little time for physical shopping.
  3. YOUR PAST EXPERIENCE Provide the agency with context E.g.  Our previous sales shows that our customers like knowing how many items are in stock and what our best sellers are.  We have created a pre-select bag with 3 of the best-selling pants with 3 color variations combining our best sellers with new stock items.
  4. STATE WHAT’S IN IT FOR YOU Clarify your process E.g.  Primary objective- We would like to increase the time they spend on the site.  Secondary objective- We would like to sell our 3 for 3 select bag as a promotional item.
  5. USER EXPERIENCE Describe what you’d like your current user experience to be but don’t get carried away. E.g.  Primary objective- We would like our 3 for 3 to be the first item our customers see/ filter.   Secondary objective- we’d like to sell at least 500 units within the campaign period. It’s important for us that the search process is refined to avoid consumer choice paralysis. 
  6. TIMELINE An ideal timeline appreciates 2 week lease to either meet your deadline or exceed it. E.g.  We would like the promotion to go live by early December to cash in on the festive season. Pro Tip: While having a set deadline is great to keep with business schedules, having an inbuilt contingency might limit the best possible outcome.
  7. TESTIMONIALS/ USER STORIES They resonate with customer pain points/experiences Eg.  As a shopper, I can always have same day delivery straight from my mobile (sells convenience & efficiency).  As a new visitor, I can filter search results by my location/ budget/ listed brands (showcases an easy to use website).
  8. SUCCESS METRICS How do quantify success? Eg.  User feedback- improved shopping experiences Internal feedback- efficient customer support/ stock management Number of contacts generated- how many people responded to our campaign in number of signs ups vs sales made. Ability to measure/ monitor user interactions- what are the customers filtering, and how many times did they filtered their searches.

At the end of the day, the brief is meant to motivate your agency and clarify your process to them. This helps them develop tools that make it easier for you to meet your goals and creates a great working relationship. Have you ever used an agency brief? What’s worked for you in the past? Share your tips with us in the comment section ☺ 

About the Author

Livilla is a content developer and digital strategist. When she’s not helping business tell their innovation stories, she blogs at https://stylegitmag.wordpress.com/ 

Enjoy our weekly favorites: 

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Should I be On Social Media?

Everyone is asking should I be on social media, and if so which ones? The truth is you need to be on social media. I also recommend that you are doing other things outside of social media so that you aren’t putting all your eggs into one basket. Think about social media as an investment that your brand needs.

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Here are the top six reasons you should be on social media if you have a business:

1. drives targeted traffic: You need to think outside of it being about you, and more about your business. You need to post your links and call to action so that you can generate traffic to your site, especially if you are product based business.

2. boosts your site’s SEO: Again this is similar to number one because you are driving traffic and quality content.

3. Users are receptive to your messages:  Your personality will stand out and create your brand awareness. This is exactly what you need. When you authentic and people can relate they are more likely to invest in you, or your product.

4. Social media ads allow targeting and retargeting: Again if you are a product based business retargeting someone from your website to their facebook feed is a must. This is a no brainer!

5. You can respond to problems immediately: Let’s face it whenever there is a problem people are likely to go on facebook and talk about it there. This is a great way to address a problem and let others see your customer service.

6. A strong social media presence builds brand loyalty: When people see that you are active, engaging, and are creating a fun environment for your business you are allowing people to be loyal customers and re occurring customers.

Social media is a huge way for you to build your brand awareness and find a way to interact with your audience. Many times people think that social media should generate sales, and it might not always be the case. If you do not have a social media account, you need to get on it now because they will go to your competitor.

Enjoy our weekly favorites:


 

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HOW TO BRIEF YOUR AGENCY - PART ONE

We’ve all been there. The fork in the road between doing it all yourself and outsourcing your communication strategy so that you can focus on scaling your business. And maybe you’ve taken someone on and hope they could do their magic and make your business trend. Bring in those new customers that you just know are out there waiting for you. But some things didn’t go as planned. Or they didn’t blow you away. And that just beats the purpose of outsourcing in the first place! We know how expensive miscommunication can be when you’re working to scale your business, am I right? 

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To pre-empt all of this, I’ve found that creating/writing a company/ campaign brief is a great foundation for successful company-agency relationships. Keep it simple by focusing on two things: your unique selling point, your niche/brand focus. Essentially this is your business differentiator and what’s in it for you, simply put, what you’re looking to gain. It helps if you write these down as you compile your brief and have them ready for the ‘discovery meeting i.e. the time you usually meet the agency/ person you’re looking to engage for marketing purposes and introduce them to your business. 

So what’s an Agency Brief?

Some people think of them as the ads for other ads or roadmaps. I’ve found them to be both. Their purpose is to clarify your communication strategy for your brand, be it a product or service and to manage expectations.

I’ll cover 6 core items that have worked for my clients and I and I hope they will be as effective in helping you loop your agency in on your business strategy.  

Let’s get stared, shall we?

  1. The background- this covers the ‘about you’ section. It highlights where you stand or where you are coming from. Numbers are your friend here but in case you don’t have the handy, an estimate would work. Once you engage your agency, they can help you clarify them to the best of your/their abilities.
  2. The audience- this zooms in on our audience, be it the current or potential one. The idea is to describe them as you see them. This section answers the basic questions on who your customer is, their average spend and habits.  From my experience, your agency can/ will help you develop your customer avatar, also known as buyer personas. 
  3. Past Experience- the idea here is to show what has worked for you in the past. This works two ways; it gives your agency a better understanding of tools they can use and it helps them avoid past mistakes that might have cost you a pretty penny.  If you haven’t figures this out yet, not to worry, your agency will help you document what will work for them in the period of your engagement and viola ☺ you have a documented strategy (+results).
  4. The Ask- Famously referred to as the ‘What’s in it for Me’, this is where you state the results you’d like. Be sure to define what your long term and short term goals earlier on. This will help both you and the agency calibrate your expectations and set appropriate goals for your brands strategy.
  5. Case Studies/ Testimonials- we all know how effective referrals are for any business. Why not use your success stories to grow your business by sharing them on your website or on your socials? 
  6. Success measures- These will almost always marry with your ask (No. 4 above). Have a general outline based on your numbers past or anticipated and work with your agency to fine-tune tangible ways to measure results.

About the Author

Livilla is a content developer and digital strategist. When she’s not helping business tell their innovation stories, she blogs at https://stylegitmag.wordpress.com/ 

Enjoy our weekly favorites 

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Create a Campaign For Breast Cancer Awareness

Breast Cancer is very close to my heart, for many different reasons. Whenever the time comes near, I like to make sure that people know what great products are out there for a wonderful cause. Promotional items for Breast Cancer are the best route to go! 

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Three Ways to Monetize Pinterest

Pinterest is a huge way for any business to advertise and make money. If you are in any sort of creative field or e-commerce field, you will want to be on Pinterest. Pinterest alone can generate sales. YES, truth. In fact, what if I told you that there was a simple way to put your Pinterest on autopilot so you can MAKE money? Yes, you heard me right.

Here are three simple ways to monetize pinterest:

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  1. You see, there is a science behind Pinterest, and you can crack the code by using Tailwind.Schedule your posts, and bulk schedule them, so you don't have to worry about rescheduling the SAME pin. Hello, time saver! Tailwind proves super easy to use. Who really has time for that? You can reschedule hourly, daily, weekly, etc. So say there is a pin that has been a huge hit, re schedule it everyday if youd like to different boards and don’t worry about touching it once it is scheduled!

  2. The other best aspect about Tailwind is that you can submit your pins to tribes where you can reach an EVEN wider audience based on similar interest. By being in a tribe people are required to repin so that they remain active in the group and don't get kicked out. You must repin their stuff as well, so it is a win-win. I suggest finding tribes that REALLY are in your niche and audience so you can get the best from this feature.

  3. Allow easy scheduling from any page with their bookmark toolbar. It is really THAT easy, you just click on it and do your bulk scheduling anywhere on the internet.

 

With Tailwind, you have access to great analytical data to view and keep up with, as well. This is a sure way to get some money in your pocket! This analysis will allow you to see what time, date, etc. was working for which pins. Tailwind is just an all around GREAT platform. Plus, they even introduced scheduling for Instagram and Facebook recently! I highly suggest you check it out.

 

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Top Reasons to Try the Mileage Tracking App MileIQ

If you are a business owner, then you need to download this app - MileIQ. This app is a life-saver. I have been using it for over 6 years... Throw away those notebooks and papers that you have to keep track of your car mileage.

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5 TIPS TO HELP YOU SAY “NO”

People.  Situations.  Commitments. Does a combination of these things have you totally overwhelmed?  Have you figured out why you continue to say "yes" so easily but find it so difficult to say "no"?  Women in particular seem to fall into this trap. We feel an obligation to say "yes". Being unable to say no can make you exhausted, irritable, stressed, and leave you with absolutely no time for your own list of things to get done.  We want to be liked. We have the need to be accepted. Showing we are a team player or not wanting to hurt someone's feelings are reasons we choose to say "yes" too.

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