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Influencer Marketing - Top Five Elements in a Media Kit

If you desire to work with a brand of any sort, you will want to have a media kit. You should make sure that you have everything covered and it is top quality. A lot goes into a media kit, and I am going to break down the top five elements a media kit should include.

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1 ABOUT ME: People want to know more about you (especially if you are an influencer). Throw in a little backstory about how you got started, and add in some of your interests or passions. People want to know that you are human and want to be able to relate to you; this helps you stand out from the crowd.

2  STATS: This information is hands down the most important you’ll include in your media kit. You need to add your social accounts, media outlets (like a blog, podcast, writing credits, etc.), and your analytics for each. Numbers don't always mean everything; they just want to check that you are active and have a following of some sort. High engagement rates can sometimes beat out a larger amount of followers.

3: FOLLOWER DEMOGRAPHICS: You need to have many followers that fit your niche and interact. So, find insights to show them who your audience is made up of (like real data). Get as specific as possible here! This info is super important for brands trying to target their ideal market.

4: OFFERINGS: You should also incorporate what sorts of collaborations you can provide to your potential partners. There are a ton of possibilities for this section. Will you do social posts, videos, stories, write sponsored or guest blog posts, write recipes, create freebies, host takeovers, contests, etc.? Define as much as you can and add in the rates for these charges.

5: CONTACT INFO: Include your email, phone number, and anything else they might need to reach out to you. Make sure to enter links to your blog, website, podcast or any other social media profiles as well.

So, ready to get your media kit together? Hit the contact us button below, and we can help start the process to put this together both visually and content driven.



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