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3 Reasons Print Media Isn't Dead

I am pretty big on digital design and marketing these days, but I always tell my customers not to put all their eggs in one basket. What if tomorrow Facebook is down? Where does that leave you? You never know, and you can not do only one advertising field.

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Long live the traditional forms of print media, right? No. It is still very much around these days. Some might not think it is, or is as large as it once was. But, it is still here.

Before I get into the reasoning for print design, let's talk about what it even is. There are so many items that define "print design". It is anything printed: signs, booklets, direct mail, banners, brochures, fliers, label packaging, calendar, clothing, flag, folder, gift voucher, greeting card, invitation, leaflet, letterhead, manual design, postcard, sticker, or tickets.

There are endless options for print design, as you can see all of these items are still around us every day.

  1. Print establishes an emotional connection. Print design captivates the eyes and hearts of an audience. You can create fun effects to it such as texture, embossed, die cuts, folds, foiling, etc. These help an audience to remember your brand and build a connection with you.
  2. Print triggers a response. With print, there is something fun and unique. Print design has individualized messaging which helps increase engagement and response among consumers; in other words, your return on investment is phenomenal.
  3. Print informs. A print is informational and reliable. Print media can be saved and referred to again and again. I love being able to keep the print design and looking back at it. Digital cannot replace packaging on specific items, such as hazardous signs that need to be on products. 

Print design is still around and still going strong; it doesn’t seem to be slowing down anytime soon. You always need to have a purpose or campaign for it to be useful though. Digital media remains critical, but print holds a different, special meaning.

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