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Top Branding Books

As a branding expert I always love to find books that can inspire me along my journey. I always used to get told, if you aren't learning and reading then what are you doing? I love to sit back and get inspired so that I can potentially grow my business and self. In fact, lots of people always come to me looking for advice, or the best design books, so I thought I would share some of my favorites.

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Here are the top six branding books:

  1. Branding on the Eastern Front Branding on the Eastern Front is both a testimony of how Western-born approaches must adapt to emerging economies, and a crash course in branding for entrepreneurs, marketers, and contemporary consumers of any kind.

  2. Building a StoryBrand: Clarify Your Message So Customers Will Listen Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

  3. Designing Brand Identity: An Essential Guide for the Whole Branding Team Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.

  4. Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd?

  5. Branding: In Five and a Half Steps Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

  6. Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit Forget everything you think you know about branding and “starting a business,” and throw out your “how to write a business plan” workbook. It’s never been easier to capitalize on the knowledge and expertise you already have, and with a few simple steps you can start making more doing what you love like the Badass that you are.

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