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How to Create a Killer Instagram Story Campaign

Instagram is huge and is one of the best ways to get sales for any business. There are several ways for Instagram to rock. The most popular thing right now is Instagram stories. You can NAIL these and generate new leads and sales. Stories are great because they stay up for only 24 hours, so people have the urgency to click through and take action. You can now even schedule your stories with Tailwind.

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Top 10 Photography Books

Top 10 Photography Books

I grew up loving art, dance and photography. All of these things made me have a creative gene in me. I love every moment of being creative in any capacity. I love how photography can be such an interesting challenge and topic. There seems to always be something to learn and gain from it. However, I have learned the best way to grow with photography is to read and implement. Even though I am a visual learner I still prefer books over youtube when it comes to this.

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6 Reasons Why You Should Use WordPress for Your Website

6 Reasons Why You Should Use WordPress for Your Website

One of the questions that we often get asked is what website platform to use or “why should I use WordPress?” Most of the time, people do not understand what website platform is best and why. I always suggest my customers use WordPress.

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How to Increase Your Instagram Leads

How to Increase Your Instagram Leads

Did you know that Instagram marketers who use nine or more hashtags per post get more than 2.5x the engagement? (Tailwind). 

Let me tell you a little story, I love hashtags and have gotten incredible results from my hash tags, especially on Instagram. Tailwind has been a lifesaver for my Pinterest and Instagram needs. They just launched a BRAND new feature, that is to die for. I mean it’s a money maker and time saver for sure. 

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Spring Promotional Items

Spring Promotional Items

For most people, the spring season is a great time to enjoy and indulge in outdoor activities. However, it is a great time for marketers to promote their business as well.

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The Top 5 Promotional Items

The Top 5 Promotional Items

Advertising and marketing are critical to any expanding business, but you need to find a strategy that works. Promotional products are the best way to grow your business; they have been around for many, many years and people rave about how well they work!

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Stop Saying “ROI”

Did I ever tell you that I hate the word "ROI"? Yes, I do. People use this term day in and day out. It's like the word is used to say whatever you’re trying isn't working. But can you prove it isn't working?? It's hard to see if anything is working.

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Let's get technical here. "To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio. In the above formula, "Gain from Investment” refers to the proceeds obtained from the sale of the investment of interest." GAHHH what does this even mean?!

Seriously. My head spins whenever people talk about ROI. It is hard to tell what is working and what isn't. I mean, you can see some statistics and understand... but ROI IS NOT GOING TO HAPPEN OVERNIGHT. In fact, it could take months or years. I am not kidding.

Being a business owner is a risk in itself. Right. If you aren't willing to take a chance, then you won't ever get ROI. You have to keep growing and pushing forward to really get the ROI you want. It only works if you put forth a consistent effort.

"That being said, one of the downsides of the ROI calculation is that it can be manipulated, so results may vary between users. When using ROI to compare investments, it's important to use the same inputs to get an accurate comparison." https://investinganswers.com/financial-dictionary/technical-analysis/return-investment-roi-1100

So now people can lie about ROI too? Breaking news, there is no real way to track a return on investment other than data. But even data won't show the full potential.

Check this out. I hired a sales coach and am a part of her mastermind. It was a "large" investment for me. But, I knew I had to do it. I thought by joining the mastermind that I would get ROI and would make so many sales. NO, I had to do the work and move forward to get ROI.


Now I am confident and can sell, so the ROI is 100% there, but the problem is it took time. Like anything does. So, you can not expect the ROI to happen magically. I always hear people tell me this for social media, branding, marketing, or whatever the avenue. But, you need to be patient and put in a lot of time and money up front before you can move forward and receive that return you’re seeking.

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Branding Helps Businesses Grow

Branding is one of those words that everyone cringes at when they hear the word. They either get it or they don't. They think it is merely a logo, but it is so much more than that. To understand branding, you need to grasp a few points about how to establish it first.

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DEFINE AND REFINE YOUR “WHY?”

Understanding and defining your purpose is essential. Why do you do what you do? What is your unique value? What makes you different than the person down the street from you?

OUTLINE YOUR VALUES AND STORY

Every brand needs a narrative story. Set the core values and tell a story about your brand. Live it, breathe it, embrace it. Think of the big name brands and how they convey the same story in every location, packaging, etc.

RECORD YOUR GOALS

These are business goals for the next six months, twelve months, etc. You want your target to include branding; get as specific as possible when developing these goals.


SET STRATEGIES

If you do not know how you are going to achieve those goals, then it won’t ever happen, and it is a waste of time and money.

CREATE MEANINGFUL CONTENT

Content marketing is critical for your branding, voice, and storytelling. It is what sets you apart. Be authentic, real, and true to your purpose.

BE CONSISTENT

Exhibit consistency not only with content, graphics, images, etc. but also in the way you conduct every aspect of your business. This action will improve the quality and value of your service, which will help you reach profitability quicker.

These quick tips can be used for your business and branding as you think about taking it to the next level. Be sure to let us know how you are bringing your brand to the next level in the comments below.


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