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back to school

How to Build Your Ecommerce Website with Shopify 

E-commerce is one of the biggest trends happening right now. It is a great way to make money and be an entrepreneur while doing a side hustle. I have helped dozens of websites (even on Shopify) launch their online shop successfully.

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Here are some great benefits to using Shopify:


  1. Easy To Set Up And Use: Shopify is very user-friendly, anyone can use it. You do not need to have a lot of site knowledge to use Shopify, but it is always wise to have a website developer or designer so that it gets done properly and professionally.

  2. Eye-Catching Online Store: There are so many templates that you can use and integrate them easily into your online shop. You can customize a lot of elements, including colors and fonts. You can even have a developer use HTML or CSS code.

  3. App Integrations: One of the best aspects that I love about Shopify is the app integrations. There are so many great ways for one to use email pop-ups, email campaigns, and much more. You can even use Facebook and Instagram for your app needs as well. There are great integrations.

  4. Powerful Marketing Tools: There are a lot of great marketing tools for Shopify. I personally love the version with SEO features along with advanced e-commerce analytics. You can even add in gift cards, discount coupons, store statistics, targeted email marketing, and more.

  5. Mobile Responsiveness: Mobile responsiveness is the key to the success of an e-commerce store right now. If your website doesn’t show up on mobile properly, then you will lose a customer for sure. However, the Shopify themes are mobile responsive, which means that it can be used to avail mobile-optimized stores. That ability is such a great benefit!

  6. Outstanding Customer Support: Those at Shopify don’t expect you to know everything. Shopify experts are available 24/7 via email, live chat, or phone to resolve any queries and keep the store running flawlessly at all times.

Shopify is an awesome platform, period. If you are launching an e-commerce website, you will want to jump on the wagon and get Shopify.


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How to Increase Your Instagram Leads

This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link

Did you know that Instagram marketers who use nine or more hashtags per post get more than 2.5x the engagement? (Tailwind). 

Let me tell you a little story, I love hashtags and have gotten incredible results from my hash tags, especially on Instagram. Tailwind has been a lifesaver for my Pinterest and Instagram needs. They just launched a BRAND new feature, that is to die for. I mean it’s a money maker and time saver for sure. 

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So, what happens with hashtags is lots of times we have to copy and paste from a notepad, or we have to add in the dots and break up the spaces so it looks neater and cleaner. Hashtags help drive engagement and increase your sales, no matter what type of business you have. Hashtags aren’t made to be pretty, no matter how you slice it. Tailwind has made an incredible feature..  

Put your hashtags in your first comment instead of the caption! Sounds super easy right? Not when you have to do it manually, and have to copy and paste, and remember to do it all the time.. So Tailwind now allows people to do this automatically when they schedule posts: 

  1. Add hashtags in your first comment with the click of a button 

  2. Hide hashtags in your caption 

  3. Separate hashtags if you’d like to keep a few in your caption and add the rest to your first comment 

These all sound like AMAZING ideas, right? 
Option #1: Hide Hashtags on Instagram in the First Comment

When you add hashtags to your Instagram caption in Tailwind, you’ll see a brand new check box, this lets you move your hashtags from the end of your caption to the first comment on the post. Super easy! Your post is ready. 

Option #2 Hiding Instagram Hashtags in the Caption

There is a way to put your hashtags in your caption. All you need to do is format your caption so that it adds line breaks, pushing your valuable hashtags into the “more” section of the caption. This will increase the reach and engagement, but aren’t easy to see. Sounds dreamy right? 

Option #3: Include Conversational Hashtags in Your Caption and Hide More Hashtags in a Comment

Hashtags have been around it just makes sense to include them in the conversation! You can add in hashtags in the first comment, and only the hashtags at the END of your caption will be moved to the first comment. 

All of these are great benefits and additions to Tailwind. You will not be disappointed you will be saving time with these simple features. You will increase your return on investment. 

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Sign up for Tailwind for FREE.

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What is Branding?

Branding is a term that many people do not understand. It is more than a logo. We need to understand more of what branding is so that our businesses can be successful and grow. Your brand is how your audience portrays you. It is everything from your voice, colors, logo, fonts, and so much more.

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So what is branding?

1. Influence: It is how your audience feels when you work with them and the feeling that you give them.

2. Visuals: This identifier is the logos, icons, patterns, and images so that your audience can identify you and create brand awareness.

3. Foundation: This mark is the mission, vision, and values that are behind a brand. Audiences like to feel a connection whenever they invest.

4. Words: This step is the copy that you convey on blog posts, videos, podcasts, and even advertising copy. This part consists of how you speak to your audience and connect with them!!

So why is branding so important?

1. It Tells Your Story: It is a visual way of storytelling and a way to communicate with your audience. It defines who you are, what you do, and why you do it. Think about the brands that you invest in and see every day. You buy into those because of their brand.

2. Increases Your Value:

This action lets your audience know that you are professional and have values in your business. Are you willing to invest in a brand if they haven't even invested in their branding?

3. Gives You Direction:

It doesn’t matter where you are with your business; you need to have a clear vision for your audience and employees. This measure allows all your vendors and employees to be successful and keep the branding on track.

4. Promotes Recognition:

Think about your favorite brand and how it has elicited recognition. Mine is Apple. I get super excited and butterfly feelings with any product associated with their brand. A strong brand will be remembered and shared with others.

5. Generates Leads & Increases Revenue:

Isn't this everyone's goal? This factor is the biggest that you need to have for your branding. You want people to share and shout to the world about your business, and this will happen when you provide good branding and customer service

Branding is the single most important element for any business to be successful. Let me know, does your brand have all of these things? If not, click below and contact us for a free consultation today.

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Top 5 Back to School Promotional Items

Can you believe that summer is over and school is starting up again soon?

Whether it be college or pre-school, all educational institutions can benefit from school promotional products. Using promotional items for schools is the best way to create school spirit and facilitate repeat brand exposure for dozens of students and more!

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