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brand audit

6 Reasons Why You Should Use WordPress for Your Website

One of the questions that we often get asked is what website platform to use or “why should I use WordPress?” Most of the time, people do not understand what website platform is best and why. I always suggest my customers use WordPress.

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Here are the top six reasons why you should use WordPress for your website.

  1. IT DOESN’T COST ANYTHING TO USE: Whether it’s a commercial website or a personal blog, WordPress doesn’t charge a penny, which is a major incentive to use it. However, you will need to have a domain name, which can cost some money. You will want to upgrade when you use it for business.

  2. 2. READY TO USE: You can start using WordPress as soon as possible. It is super easy to use. The best thing is to customize your website based on templates; it is so simple and user-friendly.

  3. SEARCH ENGINE FRIENDLY: Search engines such as Google tend to rank WordPress websites higher. The CMS’ framework makes it easy for the search engines. This system is critical for people to find you in Google searches.  

  4. SECURE AND SAFE: There is always a chance that hacking can happen on any website. WordPress is excellent with their security measures. WordPress constantly updates the CMS along with the plug-ins. WordPress has so many great recommendations for anyone to implement.

  5. CUSTOMIZABLE: You can make your WordPress theme look any way you want. It is straightforward and user-friendly. You can also add certain features to make the website function effortlessly.

  6. MOBILE FRIENDLY: This reason is one of the most important ones in this day and age. Google is penalizing sites that aren’t mobile-friendly. This issue ranks them lower on their result pages. WordPress has this measure included in its website and templates. You can even customize how you want the mobile site to look.

Another great benefit that I LOVE about WordPress is the Social Media Integration. People can quickly post comments on your site using their social network accounts. They can also easily share pages or posts to their social media platform directly.

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WordPress is, by far, my favorite website platform to use. It is great to use for bloggers, creatives, e-commerce, and really any business. You will find that there are so many great benefits to the platform. If you are interested in having your website set up and customized for you, click the link below to contact us.

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How to Build Your Ecommerce Website with Shopify 

E-commerce is one of the biggest trends happening right now. It is a great way to make money and be an entrepreneur while doing a side hustle. I have helped dozens of websites (even on Shopify) launch their online shop successfully.

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Here are some great benefits to using Shopify:


  1. Easy To Set Up And Use: Shopify is very user-friendly, anyone can use it. You do not need to have a lot of site knowledge to use Shopify, but it is always wise to have a website developer or designer so that it gets done properly and professionally.

  2. Eye-Catching Online Store: There are so many templates that you can use and integrate them easily into your online shop. You can customize a lot of elements, including colors and fonts. You can even have a developer use HTML or CSS code.

  3. App Integrations: One of the best aspects that I love about Shopify is the app integrations. There are so many great ways for one to use email pop-ups, email campaigns, and much more. You can even use Facebook and Instagram for your app needs as well. There are great integrations.

  4. Powerful Marketing Tools: There are a lot of great marketing tools for Shopify. I personally love the version with SEO features along with advanced e-commerce analytics. You can even add in gift cards, discount coupons, store statistics, targeted email marketing, and more.

  5. Mobile Responsiveness: Mobile responsiveness is the key to the success of an e-commerce store right now. If your website doesn’t show up on mobile properly, then you will lose a customer for sure. However, the Shopify themes are mobile responsive, which means that it can be used to avail mobile-optimized stores. That ability is such a great benefit!

  6. Outstanding Customer Support: Those at Shopify don’t expect you to know everything. Shopify experts are available 24/7 via email, live chat, or phone to resolve any queries and keep the store running flawlessly at all times.

Shopify is an awesome platform, period. If you are launching an e-commerce website, you will want to jump on the wagon and get Shopify.


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How to Increase Your Instagram Leads

This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link

Did you know that Instagram marketers who use nine or more hashtags per post get more than 2.5x the engagement? (Tailwind). 

Let me tell you a little story, I love hashtags and have gotten incredible results from my hash tags, especially on Instagram. Tailwind has been a lifesaver for my Pinterest and Instagram needs. They just launched a BRAND new feature, that is to die for. I mean it’s a money maker and time saver for sure. 

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So, what happens with hashtags is lots of times we have to copy and paste from a notepad, or we have to add in the dots and break up the spaces so it looks neater and cleaner. Hashtags help drive engagement and increase your sales, no matter what type of business you have. Hashtags aren’t made to be pretty, no matter how you slice it. Tailwind has made an incredible feature..  

Put your hashtags in your first comment instead of the caption! Sounds super easy right? Not when you have to do it manually, and have to copy and paste, and remember to do it all the time.. So Tailwind now allows people to do this automatically when they schedule posts: 

  1. Add hashtags in your first comment with the click of a button 

  2. Hide hashtags in your caption 

  3. Separate hashtags if you’d like to keep a few in your caption and add the rest to your first comment 

These all sound like AMAZING ideas, right? 
Option #1: Hide Hashtags on Instagram in the First Comment

When you add hashtags to your Instagram caption in Tailwind, you’ll see a brand new check box, this lets you move your hashtags from the end of your caption to the first comment on the post. Super easy! Your post is ready. 

Option #2 Hiding Instagram Hashtags in the Caption

There is a way to put your hashtags in your caption. All you need to do is format your caption so that it adds line breaks, pushing your valuable hashtags into the “more” section of the caption. This will increase the reach and engagement, but aren’t easy to see. Sounds dreamy right? 

Option #3: Include Conversational Hashtags in Your Caption and Hide More Hashtags in a Comment

Hashtags have been around it just makes sense to include them in the conversation! You can add in hashtags in the first comment, and only the hashtags at the END of your caption will be moved to the first comment. 

All of these are great benefits and additions to Tailwind. You will not be disappointed you will be saving time with these simple features. You will increase your return on investment. 

Check out my weekly faves 

Sign up for Tailwind for FREE.

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Spring Promotional Items

For most people, the spring season is a great time to enjoy and indulge in outdoor activities. However, it is a great time for marketers to promote their business as well.

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Here are some great spring promotional items to put into use.

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  1. Tote Bags: Custom tote bags are the perfect accessory to put your message on a portability curve. It will be seen daily in front of tons of people.

  2. Sunglasses: Who doesn’t love to have an extra pair of shades? Get super stylish and fun sets to stand out.

  3. T-Shirts: One of the most popular handouts among promotional gifts is custom T-shirts. A trendy T-shirt is all it takes to turn heads. Choose a custom T-shirt with a perfect design.

  4. Beach Towels: Custom beach towels create your brand message. They can reuse them seasonally.

  5. Sports Bottles: Reusable fitness bottles will keep your clients hydrated during hot weather while maintaining your eco-friendly values.

  6. Hand Fans: The perfect outdoor item for spring events. These portable fans will be a huge hit for everyone during those warm months.

  7. Frisbees: These toys will add fun and joy to anyone, especially kids. Customize these with your brand and message to make it unique and special.

Spring is a great time to stand out with your brand. Don't let your marketing slip away because of warm weather; use it to your advantage to stand out and create brand awareness.

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Freshbooks - Automated Clearing House (ACH) payments

This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.

Business owners, automate your finance.. YES you read that right. Have I told you that I love Freshbooks? I am not a fan of numbers and math, but this program makes my life one hundred percent better. Whenever I find something that is worth my while, I share it with others. 

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First off, here are my favorite perks about Freshbooks: 

  • Bill For Exactly What You’re Worth. With FreshBooks you can add your tracked time and expenses to invoices so you do not have to worry about wasting time sending those invoices or losing money. 

  • Get Paid Upfront with Deposits. No more paying expenses out of pocket, you can request a deposit on your invoice easily. 

  • Put Your Business on Auto‑Pilot. Stop wasting time to send reminders for getting paid, you can automate all of your banking with Freshbooks. 

  • Save Time and Accept Credit Cards On Your Invoices. No more chasing clients for checks or accepting payments any other way. Let your clients pay you online and get paid faster. 

  • Create Professional Looking Invoices in Seconds. Wow your clients easily. It’s simple to create and customize your invoice; all you need to do is add your logo.

I get it, I am a hard-working small business owner too. I know what it is like to have feelings on offering the best quality, service and overall experience. It can be hard to get paid sometimes, you need to make that process as simple, streamlined and speedy as possible.

Freshbooks has introduced Automated Clearing House (ACH) payments aka bank transfers. This is the latest way for U.S. customers to get paid two times faster. This is ideal for large invoices. ACH payments ensures that you will keep more of your hard-earned income, instead of watching it wash away. 

Inside of Freshbooks, ACH is easy to set up; this allows people and businesses to electronically transfer money from one bank to another. Super simple and easy if I must say so myself. This feature is only available to those in the U.S.

Are you ready to get paid easier? Simply enable FreshBooks Payments then give your customers the choice between paying online or by bank transfer. The customer can simply opt in for ACH as a method of payment and authenticate their bank account via their invoice.

The decision to use a tool to get paid faster seems like it is the best option. No one has the time to accept checks; with ACH, funds are automatically deposited into your bank account and marked as paid in FreshBooks.  This literally saves you as a business owner so much time!! There is one more best part about ACH; their is a small 1% transaction fee. This is lower than any other online payment solution.

FreshBooks makes small business invoicing and billing so simple, you’ll be amazed at the time you have to focus on doing what you love and how much faster you get paid. Who would have thought invoice software could do that? Go ahead and give ACH payments in FreshBooks a try and see what you think! 

Check out my weekly faves 

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The Top 5 Promotional Items

Advertising and marketing are critical to any expanding business, but you need to find a strategy that works. Promotional products are the best way to grow your business; they have been around for many, many years and people rave about how well they work!

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The most popular promotional items include:

•    Writing instruments

•    Tote bags

•    Sunglasses

•    Drinkware

•    Journals and sticky notes

•    Lunch bags

•    Hats

•    Company apparel

Writing Instruments: You honestly can’t go wrong adding your logo to promotional pens and pencils. People use them almost every day, and they will see your logo over and over again. It is one of the most effective promotional products.

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Tote Bags: If you’ve ever attended a show, you know they can be exercises of willpower. Tote bags are great for giveaways because attendee’s brochures, pamphlets, and other items can all be in one spot.

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Sunglasses: Sunglasses are the perfect, and best, promotional products for the summer. Make your brand part of the sunshine and promote with a good pair of shades. People can wear them just about anytime, anywhere.

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Drinkware: Water and coffee are a must; we thrive off these. Customers need something they’ll use every day, and by handing out promotional drinkware at your next event, you’ll make your mark.

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Journals and Sticky Notes: We always take notes, whether we realize it or not. We even doodle during meetings, which is why it makes sense to advertise with branded notebooks and sticky notes.

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Custom Hats: Custom hats will put your brand to the top of mind with everybody who receives one, especially if you have sports fans as your audience. In the cold months, beanies are a no brainer for a great product.
Company Apparel: Create brand awareness by printing your logo and company name on polos, jackets, or any other corporate apparel. Even if you shy away from uniforms, this is great for networking events. Brand recognition is critical at all times.

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What kind of promotional items do you use?

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Stop Saying “ROI”

Did I ever tell you that I hate the word "ROI"? Yes, I do. People use this term day in and day out. It's like the word is used to say whatever you’re trying isn't working. But can you prove it isn't working?? It's hard to see if anything is working.

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Let's get technical here. "To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio. In the above formula, "Gain from Investment” refers to the proceeds obtained from the sale of the investment of interest." GAHHH what does this even mean?!

Seriously. My head spins whenever people talk about ROI. It is hard to tell what is working and what isn't. I mean, you can see some statistics and understand... but ROI IS NOT GOING TO HAPPEN OVERNIGHT. In fact, it could take months or years. I am not kidding.

Being a business owner is a risk in itself. Right. If you aren't willing to take a chance, then you won't ever get ROI. You have to keep growing and pushing forward to really get the ROI you want. It only works if you put forth a consistent effort.

"That being said, one of the downsides of the ROI calculation is that it can be manipulated, so results may vary between users. When using ROI to compare investments, it's important to use the same inputs to get an accurate comparison." https://investinganswers.com/financial-dictionary/technical-analysis/return-investment-roi-1100

So now people can lie about ROI too? Breaking news, there is no real way to track a return on investment other than data. But even data won't show the full potential.

Check this out. I hired a sales coach and am a part of her mastermind. It was a "large" investment for me. But, I knew I had to do it. I thought by joining the mastermind that I would get ROI and would make so many sales. NO, I had to do the work and move forward to get ROI.


Now I am confident and can sell, so the ROI is 100% there, but the problem is it took time. Like anything does. So, you can not expect the ROI to happen magically. I always hear people tell me this for social media, branding, marketing, or whatever the avenue. But, you need to be patient and put in a lot of time and money up front before you can move forward and receive that return you’re seeking.

Check out my weekly faves

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The Top Six Things Every Designer Needs

I have tons of designer friends and know how hard it can be to find good tools for designers. Finding new and exciting things is my jam. They are all super affordable and will help bring out the creativity in you. Am I missing something that you love? Share it in the comments!

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The Best Social Media Marketing Books

Social media is so important for any business to survive. It is almost like a given for them to have it, after all if they don’t are they even legit? There are so many platforms, questions, and problems with social media. Do you have time to be on it an know each platform? I bet not. I don’t either.

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The Best Stationary

There is something about having great stationary, I love being able to write in doodle. Not everything should be done on the computer. When is the last time you took sometime to write in a journal? Or notebook? Owning a business this is critical for me! I need to constantly have notebooks.


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