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brand re-fresh

How to Create a Killer Instagram Story Campaign

Instagram is huge and is one of the best ways to get sales for any business. There are several ways for Instagram to rock. The most popular thing right now is Instagram stories. You can NAIL these and generate new leads and sales. Stories are great because they stay up for only 24 hours, so people have the urgency to click through and take action. You can now even schedule your stories with Tailwind.

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6 Reasons Why You Should Use WordPress for Your Website

6 Reasons Why You Should Use WordPress for Your Website

One of the questions that we often get asked is what website platform to use or “why should I use WordPress?” Most of the time, people do not understand what website platform is best and why. I always suggest my customers use WordPress.

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Freshbooks - Automated Clearing House (ACH) payments

Freshbooks - Automated Clearing House (ACH) payments

Business owners, automate your finance.. YES you read that right. Have I told you that I love Freshbooks? I am not a fan of numbers and math, but this program makes my life one hundred percent better. Whenever I find something that is worth my while, I share it with others. 

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Top Books For Graphic Designers

Top Books For Graphic Designers

As a graphic designer, we all have to start somewhere. I did not grow overnight and I am STILL growing each day in the design field. I have always had some great books that I love to reference to whenever I need inspiration or motivation; books are a great thing to have. I think we all should have some sort of books by our side so that we can make sure to pull them out whenever needed. 

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Must Have Photography Equipment

Did you know that my career began with photography? Yes that is true. I always loved photography and took as many photos as I could. I even had in my early years a photography business... Things changed. I enjoyed photography, and still do, but I felt that I wasn't reaching my full potential. I do my own custom photography for my business, as well as other businesses too! It has been such a blessing to incorporate it.

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Here are some of the best photography equipment finds:

and... don't forget to check out Creative Live. They always have amazing classes for creatives!!



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Is Your Brand Hurting You?

People often don’t know what branding is and why they need it. I am here to tell you that your branding can be hurting your business if you are not doing it correctly. YES, that is true. You are reading that right. We have gone over what branding does and how it helps you, but let's talk about how it may be HURTING YOU.

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Are you not getting enough business? If you are not getting enough business, it is more than likely because you do not know how to attract the ideal client. This issue spans everything from the colors you use to your fonts to everything in between.  

Do you know who your audience is? This element is one of the most important to remember to be successful and grow. You need to get as specific as possible and ask a ton of questions. This narrowing should be the first step to any business. Whenever you go through a branding phrase, you should always have a strategy in place with a professional.

Are you consistent? You want to be clear on what you offer and consistent in everything. This aspect is what I preach most to my clients simply because they want the user experience, and they will get it when you have your audience defined and can carry it through everywhere.

Are you giving your audience quality? If you are not giving the customer the experience and the consistency as above, are you really taking care of your business/brand? Always take care of your customer so that they will return and refer others to you.

These quick facts can help you get your branding and business out of the dog house. Contact us today for your free one-hour consultation.

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Branding Helps Businesses Grow

Branding is one of those words that everyone cringes at when they hear the word. They either get it or they don't. They think it is merely a logo, but it is so much more than that. To understand branding, you need to grasp a few points about how to establish it first.

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DEFINE AND REFINE YOUR “WHY?”

Understanding and defining your purpose is essential. Why do you do what you do? What is your unique value? What makes you different than the person down the street from you?

OUTLINE YOUR VALUES AND STORY

Every brand needs a narrative story. Set the core values and tell a story about your brand. Live it, breathe it, embrace it. Think of the big name brands and how they convey the same story in every location, packaging, etc.

RECORD YOUR GOALS

These are business goals for the next six months, twelve months, etc. You want your target to include branding; get as specific as possible when developing these goals.


SET STRATEGIES

If you do not know how you are going to achieve those goals, then it won’t ever happen, and it is a waste of time and money.

CREATE MEANINGFUL CONTENT

Content marketing is critical for your branding, voice, and storytelling. It is what sets you apart. Be authentic, real, and true to your purpose.

BE CONSISTENT

Exhibit consistency not only with content, graphics, images, etc. but also in the way you conduct every aspect of your business. This action will improve the quality and value of your service, which will help you reach profitability quicker.

These quick tips can be used for your business and branding as you think about taking it to the next level. Be sure to let us know how you are bringing your brand to the next level in the comments below.


Don’t forget to check out our weekly faves

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THE BEST ENTREPRENEUR BOOKS

Being an entrepreneur has a lot of up’s and down’s. It requires a lot of knowledge and up keep. You have to constantly be growing each day, otherwise you might fall behind.

I do enjoy podcasts and audio books, but every now and then I do enjoy a nice reading book., It’s a great way to sit down at night and unwind. Reading really is good for the soul.

Here are some of my top favorite entrepreneur books.

  1. Start Your Own Business, Sixth Edition: The Only Startup Book You’ll Ever Need 
    Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

  2. Girl Code: Unlocking the Secrets to Success, Sanity, and Happiness for the Female Entrepreneur  Women around the world have responded to Cara Alwill Leyba’s Girl Code with a resounding YES. Companies like Kate Spade and Macy’s have brought her in to teach “the Code.” Inc. magazine named Girl Code one of the “Top 9 Inspiring Books Every Female Entrepreneur Should Read” alongside Lean In, #Girlboss, and Thrive.

  3. The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage  The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur’s greatest competitive advantage. Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With a $40 budget, Daymond had to strategize out-of-the-box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn’t started out broke – with nothing but hope and a ferocious drive to succeed by any means possible.

  4. Get Over Your Damn Self: The No-BS Blueprint to Building a Life-Changing Business Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more fun. In this book she offers you the same direct, no-BS coaching she’s given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And, equally important, she’ll work on your mindset so you stop over complicating it all and stop letting the negative voices in your head win.

  5. She Means Business: Turn Your Ideas into Reality and Become a Wildly Successful Entrepreneur  Are you ready to turn your ideas into reality and build a wildly successful business?There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages, and business out there like never before and create so much success.In this book, Carrie Greenshows you how.Carrie started her first online business at the age of 20—she knows what it’s like to be an ambitious and creative woman with big dreams and huge determination . . . but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and blocks that entrepreneurs face.

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