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branding

How to Create a Killer Instagram Story Campaign

Instagram is huge and is one of the best ways to get sales for any business. There are several ways for Instagram to rock. The most popular thing right now is Instagram stories. You can NAIL these and generate new leads and sales. Stories are great because they stay up for only 24 hours, so people have the urgency to click through and take action. You can now even schedule your stories with Tailwind.

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The Benefits of Using a Paid Planoly Account

The Benefits of Using a Paid Planoly Account

Planoly is a new app/program to use to schedule your Instagram social media. It is strictly for planning your Instagram and is AMAZING. There are a ton of amazing features I can’t wait to share with you. If you have not checked this platform out, you must!

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Top 10 Photography Books

Top 10 Photography Books

I grew up loving art, dance and photography. All of these things made me have a creative gene in me. I love every moment of being creative in any capacity. I love how photography can be such an interesting challenge and topic. There seems to always be something to learn and gain from it. However, I have learned the best way to grow with photography is to read and implement. Even though I am a visual learner I still prefer books over youtube when it comes to this.

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How to Build Your Ecommerce Website with Shopify 

How to Build Your Ecommerce Website with Shopify 

E-commerce is one of the biggest trends happening right now. It is a great way to make money and be an entrepreneur while doing a side hustle. I have helped dozens of websites (even on Shopify) launch their online shop successfully.

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Spring Promotional Items

Spring Promotional Items

For most people, the spring season is a great time to enjoy and indulge in outdoor activities. However, it is a great time for marketers to promote their business as well.

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Stop Saying “ROI”

Did I ever tell you that I hate the word "ROI"? Yes, I do. People use this term day in and day out. It's like the word is used to say whatever you’re trying isn't working. But can you prove it isn't working?? It's hard to see if anything is working.

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Let's get technical here. "To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio. In the above formula, "Gain from Investment” refers to the proceeds obtained from the sale of the investment of interest." GAHHH what does this even mean?!

Seriously. My head spins whenever people talk about ROI. It is hard to tell what is working and what isn't. I mean, you can see some statistics and understand... but ROI IS NOT GOING TO HAPPEN OVERNIGHT. In fact, it could take months or years. I am not kidding.

Being a business owner is a risk in itself. Right. If you aren't willing to take a chance, then you won't ever get ROI. You have to keep growing and pushing forward to really get the ROI you want. It only works if you put forth a consistent effort.

"That being said, one of the downsides of the ROI calculation is that it can be manipulated, so results may vary between users. When using ROI to compare investments, it's important to use the same inputs to get an accurate comparison." https://investinganswers.com/financial-dictionary/technical-analysis/return-investment-roi-1100

So now people can lie about ROI too? Breaking news, there is no real way to track a return on investment other than data. But even data won't show the full potential.

Check this out. I hired a sales coach and am a part of her mastermind. It was a "large" investment for me. But, I knew I had to do it. I thought by joining the mastermind that I would get ROI and would make so many sales. NO, I had to do the work and move forward to get ROI.


Now I am confident and can sell, so the ROI is 100% there, but the problem is it took time. Like anything does. So, you can not expect the ROI to happen magically. I always hear people tell me this for social media, branding, marketing, or whatever the avenue. But, you need to be patient and put in a lot of time and money up front before you can move forward and receive that return you’re seeking.

Check out my weekly faves

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The Top Six Things Every Designer Needs

I have tons of designer friends and know how hard it can be to find good tools for designers. Finding new and exciting things is my jam. They are all super affordable and will help bring out the creativity in you. Am I missing something that you love? Share it in the comments!

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Must Have Photography Equipment

Did you know that my career began with photography? Yes that is true. I always loved photography and took as many photos as I could. I even had in my early years a photography business... Things changed. I enjoyed photography, and still do, but I felt that I wasn't reaching my full potential. I do my own custom photography for my business, as well as other businesses too! It has been such a blessing to incorporate it.

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Here are some of the best photography equipment finds:

and... don't forget to check out Creative Live. They always have amazing classes for creatives!!



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