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business

How to Build Your Ecommerce Website with Shopify 

E-commerce is one of the biggest trends happening right now. It is a great way to make money and be an entrepreneur while doing a side hustle. I have helped dozens of websites (even on Shopify) launch their online shop successfully.

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Here are some great benefits to using Shopify:


  1. Easy To Set Up And Use: Shopify is very user-friendly, anyone can use it. You do not need to have a lot of site knowledge to use Shopify, but it is always wise to have a website developer or designer so that it gets done properly and professionally.

  2. Eye-Catching Online Store: There are so many templates that you can use and integrate them easily into your online shop. You can customize a lot of elements, including colors and fonts. You can even have a developer use HTML or CSS code.

  3. App Integrations: One of the best aspects that I love about Shopify is the app integrations. There are so many great ways for one to use email pop-ups, email campaigns, and much more. You can even use Facebook and Instagram for your app needs as well. There are great integrations.

  4. Powerful Marketing Tools: There are a lot of great marketing tools for Shopify. I personally love the version with SEO features along with advanced e-commerce analytics. You can even add in gift cards, discount coupons, store statistics, targeted email marketing, and more.

  5. Mobile Responsiveness: Mobile responsiveness is the key to the success of an e-commerce store right now. If your website doesn’t show up on mobile properly, then you will lose a customer for sure. However, the Shopify themes are mobile responsive, which means that it can be used to avail mobile-optimized stores. That ability is such a great benefit!

  6. Outstanding Customer Support: Those at Shopify don’t expect you to know everything. Shopify experts are available 24/7 via email, live chat, or phone to resolve any queries and keep the store running flawlessly at all times.

Shopify is an awesome platform, period. If you are launching an e-commerce website, you will want to jump on the wagon and get Shopify.


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How to Increase Your Instagram Leads

This post contains affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link

Did you know that Instagram marketers who use nine or more hashtags per post get more than 2.5x the engagement? (Tailwind). 

Let me tell you a little story, I love hashtags and have gotten incredible results from my hash tags, especially on Instagram. Tailwind has been a lifesaver for my Pinterest and Instagram needs. They just launched a BRAND new feature, that is to die for. I mean it’s a money maker and time saver for sure. 

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So, what happens with hashtags is lots of times we have to copy and paste from a notepad, or we have to add in the dots and break up the spaces so it looks neater and cleaner. Hashtags help drive engagement and increase your sales, no matter what type of business you have. Hashtags aren’t made to be pretty, no matter how you slice it. Tailwind has made an incredible feature..  

Put your hashtags in your first comment instead of the caption! Sounds super easy right? Not when you have to do it manually, and have to copy and paste, and remember to do it all the time.. So Tailwind now allows people to do this automatically when they schedule posts: 

  1. Add hashtags in your first comment with the click of a button 

  2. Hide hashtags in your caption 

  3. Separate hashtags if you’d like to keep a few in your caption and add the rest to your first comment 

These all sound like AMAZING ideas, right? 
Option #1: Hide Hashtags on Instagram in the First Comment

When you add hashtags to your Instagram caption in Tailwind, you’ll see a brand new check box, this lets you move your hashtags from the end of your caption to the first comment on the post. Super easy! Your post is ready. 

Option #2 Hiding Instagram Hashtags in the Caption

There is a way to put your hashtags in your caption. All you need to do is format your caption so that it adds line breaks, pushing your valuable hashtags into the “more” section of the caption. This will increase the reach and engagement, but aren’t easy to see. Sounds dreamy right? 

Option #3: Include Conversational Hashtags in Your Caption and Hide More Hashtags in a Comment

Hashtags have been around it just makes sense to include them in the conversation! You can add in hashtags in the first comment, and only the hashtags at the END of your caption will be moved to the first comment. 

All of these are great benefits and additions to Tailwind. You will not be disappointed you will be saving time with these simple features. You will increase your return on investment. 

Check out my weekly faves 

Sign up for Tailwind for FREE.

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Spring Promotional Items

For most people, the spring season is a great time to enjoy and indulge in outdoor activities. However, it is a great time for marketers to promote their business as well.

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Here are some great spring promotional items to put into use.

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  1. Tote Bags: Custom tote bags are the perfect accessory to put your message on a portability curve. It will be seen daily in front of tons of people.

  2. Sunglasses: Who doesn’t love to have an extra pair of shades? Get super stylish and fun sets to stand out.

  3. T-Shirts: One of the most popular handouts among promotional gifts is custom T-shirts. A trendy T-shirt is all it takes to turn heads. Choose a custom T-shirt with a perfect design.

  4. Beach Towels: Custom beach towels create your brand message. They can reuse them seasonally.

  5. Sports Bottles: Reusable fitness bottles will keep your clients hydrated during hot weather while maintaining your eco-friendly values.

  6. Hand Fans: The perfect outdoor item for spring events. These portable fans will be a huge hit for everyone during those warm months.

  7. Frisbees: These toys will add fun and joy to anyone, especially kids. Customize these with your brand and message to make it unique and special.

Spring is a great time to stand out with your brand. Don't let your marketing slip away because of warm weather; use it to your advantage to stand out and create brand awareness.

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The Top 5 Promotional Items

Advertising and marketing are critical to any expanding business, but you need to find a strategy that works. Promotional products are the best way to grow your business; they have been around for many, many years and people rave about how well they work!

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The most popular promotional items include:

•    Writing instruments

•    Tote bags

•    Sunglasses

•    Drinkware

•    Journals and sticky notes

•    Lunch bags

•    Hats

•    Company apparel

Writing Instruments: You honestly can’t go wrong adding your logo to promotional pens and pencils. People use them almost every day, and they will see your logo over and over again. It is one of the most effective promotional products.

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Tote Bags: If you’ve ever attended a show, you know they can be exercises of willpower. Tote bags are great for giveaways because attendee’s brochures, pamphlets, and other items can all be in one spot.

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Sunglasses: Sunglasses are the perfect, and best, promotional products for the summer. Make your brand part of the sunshine and promote with a good pair of shades. People can wear them just about anytime, anywhere.

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Drinkware: Water and coffee are a must; we thrive off these. Customers need something they’ll use every day, and by handing out promotional drinkware at your next event, you’ll make your mark.

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Journals and Sticky Notes: We always take notes, whether we realize it or not. We even doodle during meetings, which is why it makes sense to advertise with branded notebooks and sticky notes.

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Custom Hats: Custom hats will put your brand to the top of mind with everybody who receives one, especially if you have sports fans as your audience. In the cold months, beanies are a no brainer for a great product.
Company Apparel: Create brand awareness by printing your logo and company name on polos, jackets, or any other corporate apparel. Even if you shy away from uniforms, this is great for networking events. Brand recognition is critical at all times.

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What kind of promotional items do you use?

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The Best Social Media Marketing Books

Social media is so important for any business to survive. It is almost like a given for them to have it, after all if they don’t are they even legit? There are so many platforms, questions, and problems with social media. Do you have time to be on it an know each platform? I bet not. I don’t either.

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The Best Stationary

There is something about having great stationary, I love being able to write in doodle. Not everything should be done on the computer. When is the last time you took sometime to write in a journal? Or notebook? Owning a business this is critical for me! I need to constantly have notebooks.


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THE BEST ENTREPRENEUR BOOKS

Being an entrepreneur has a lot of up’s and down’s. It requires a lot of knowledge and up keep. You have to constantly be growing each day, otherwise you might fall behind.

I do enjoy podcasts and audio books, but every now and then I do enjoy a nice reading book., It’s a great way to sit down at night and unwind. Reading really is good for the soul.

Here are some of my top favorite entrepreneur books.

  1. Start Your Own Business, Sixth Edition: The Only Startup Book You’ll Ever Need 
    Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

  2. Girl Code: Unlocking the Secrets to Success, Sanity, and Happiness for the Female Entrepreneur  Women around the world have responded to Cara Alwill Leyba’s Girl Code with a resounding YES. Companies like Kate Spade and Macy’s have brought her in to teach “the Code.” Inc. magazine named Girl Code one of the “Top 9 Inspiring Books Every Female Entrepreneur Should Read” alongside Lean In, #Girlboss, and Thrive.

  3. The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage  The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur’s greatest competitive advantage. Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With a $40 budget, Daymond had to strategize out-of-the-box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn’t started out broke – with nothing but hope and a ferocious drive to succeed by any means possible.

  4. Get Over Your Damn Self: The No-BS Blueprint to Building a Life-Changing Business Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more fun. In this book she offers you the same direct, no-BS coaching she’s given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And, equally important, she’ll work on your mindset so you stop over complicating it all and stop letting the negative voices in your head win.

  5. She Means Business: Turn Your Ideas into Reality and Become a Wildly Successful Entrepreneur  Are you ready to turn your ideas into reality and build a wildly successful business?There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages, and business out there like never before and create so much success.In this book, Carrie Greenshows you how.Carrie started her first online business at the age of 20—she knows what it’s like to be an ambitious and creative woman with big dreams and huge determination . . . but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and blocks that entrepreneurs face.

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The Top Five Ways To Increase Your Website Traffic

Everyone wants more traffic to their website; it can be tough to do. You need to know your audience and have a good brand behind your business. Once you have those elements identified, the ways for increasing your traffic will be easier.

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Here are the top 5 ways to increase your website traffic.

1) Natural Channel -

This step is the organic way for traffic to your website. This way relates to how people are finding you and clicking through your links. They are typing in keywords organically and land upon your links.

Speaking of SEO (Search Engine Optimization), write for your readers and not for Search Engines.

2) Referral Traffic Sources -

This option is a quick traffic source, and bloggers can easily find their ways around it. This source sends traffic to your website from links on other websites.

Generally, you can easily garner this through blog commenting and guest posting. Commenting on CommentLuv enabled blogs can significantly boost this traffic source.

Other referral resources are forums, Q&A sites, mentions on other sites, etc. If you create highly engaging content, readers will link back to your posts, and that will bring you referral traffic.

3 ) Social Media -

Social media is an excellent way of gaining traffic period. The best part is that it saves comments, links, guest posts, Q&A, reviews, and so much more. It is one of the best ways to build your business and website. Know that, with everything on social media, you cannot change or adjust it, so it is very much real.

Tip: do not worry about the numbers, focus on the engagement and discussions happening.

4) Direct Traffic Source -

This choice is when people directly type in your website URL. That means not searching on the internet, but rather a direct URL. They find this URL when you give it to them such as on your business cards, invitations, calendars, phone calls, brochures, etc.

5) Email List -

Email lists are a fantastic way to lead traffic to your site, as long as you use them correctly. There is nothing worse than an email that is 100% about sales. Each time you are sending out an email, include URLs to your website.

Building a business online can be challenging, but there are many wonderful tips and tricks to get it going. I have helped over twenty companies grow and develop their online platform. This fact is why you should hire a professional to make sure that you are seen and by the right audience.


Don’t forget to check out our weekly faves

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Launch Your Online Course With Thinkific

Thinkific is a software platform that enables entrepreneurs to create, market, sell, and deliver their online courses. Their mission is no less than to revolutionize the way people learn and earn online by giving them the tools they need to turn their expertise into a sustainable business that impacts both them and their audience.

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Create, market, and sell your online courses

Thinkific’s powerful, all-in-one platform makes it easy to share your knowledge, grow your audience, and scale the business you already love. Whether you’re educating ten students or ten million, feel confident that you’ve got the most user-friendly technology and best support in the business.

Everything you need to run your education business exists under one roof.

  1. Build your course. Easily upload videos, build quizzes, and organize all your learning content with our drag and drop builder. Set pricing, schedule lessons, and automate your content to curate a learning experience your students will love.

  2. Powerful customization - with the click of a button. Set up your courses in no time flat. Design your course site as you desire. Easily customize 100’s of features so you can build your perfect course business or membership site without any tech stress. No coding required.

  3. Total control over your content, pricing, and data. You have the freedom and flexibility to run your course business however you choose. Market and sell to your heart’s content. Take full control over site design, content, course pricing, student information, and more. You get paid instantly and own 100% of your data.

  4. Seamless automation lets you work without worry. Automatic onboarding, student messaging, completion certificates, and more ensure your students get a world-class education every time, so you're free to tackle your big picture goals. Plus, integrate with 1000+ business tools you already use.

  5. Designed for you and your students. The most successful course creators know that seeing results for their business depends on delivering an exceptional learning experience to their audience. Supporting your students with this platform couldn’t be simpler.

Every Thinkific feature, from their landing page templates to their state-of-the-art learning environment, was designed so you can enhance your students’ experience and grow your business for long-term success. Start building your course today!

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The One Tool Every Business Owner Needs

If you are trying to manage emails and find yourself getting lost in them, I have the perfect solution for you. If you are a business owner looking for the next best thing to get your emails and documents under control, then you want to check out G Suite.

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