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business

The Best Social Media Marketing Books

Social media is so important for any business to survive. It is almost like a given for them to have it, after all if they don’t are they even legit? There are so many platforms, questions, and problems with social media. Do you have time to be on it an know each platform? I bet not. I don’t either.

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The Best Stationary

There is something about having great stationary, I love being able to write in doodle. Not everything should be done on the computer. When is the last time you took sometime to write in a journal? Or notebook? Owning a business this is critical for me! I need to constantly have notebooks.


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THE BEST ENTREPRENEUR BOOKS

Being an entrepreneur has a lot of up’s and down’s. It requires a lot of knowledge and up keep. You have to constantly be growing each day, otherwise you might fall behind.

I do enjoy podcasts and audio books, but every now and then I do enjoy a nice reading book., It’s a great way to sit down at night and unwind. Reading really is good for the soul.

Here are some of my top favorite entrepreneur books.

  1. Start Your Own Business, Sixth Edition: The Only Startup Book You’ll Ever Need 
    Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

  2. Girl Code: Unlocking the Secrets to Success, Sanity, and Happiness for the Female Entrepreneur  Women around the world have responded to Cara Alwill Leyba’s Girl Code with a resounding YES. Companies like Kate Spade and Macy’s have brought her in to teach “the Code.” Inc. magazine named Girl Code one of the “Top 9 Inspiring Books Every Female Entrepreneur Should Read” alongside Lean In, #Girlboss, and Thrive.

  3. The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage  The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur’s greatest competitive advantage. Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With a $40 budget, Daymond had to strategize out-of-the-box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn’t started out broke – with nothing but hope and a ferocious drive to succeed by any means possible.

  4. Get Over Your Damn Self: The No-BS Blueprint to Building a Life-Changing Business Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more fun. In this book she offers you the same direct, no-BS coaching she’s given to tens of thousands to help you acquire the skills to build this sucker and teach your team to do the same. And, equally important, she’ll work on your mindset so you stop over complicating it all and stop letting the negative voices in your head win.

  5. She Means Business: Turn Your Ideas into Reality and Become a Wildly Successful Entrepreneur  Are you ready to turn your ideas into reality and build a wildly successful business?There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages, and business out there like never before and create so much success.In this book, Carrie Greenshows you how.Carrie started her first online business at the age of 20—she knows what it’s like to be an ambitious and creative woman with big dreams and huge determination . . . but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and blocks that entrepreneurs face.

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The Top Five Ways To Increase Your Website Traffic

Everyone wants more traffic to their website; it can be tough to do. You need to know your audience and have a good brand behind your business. Once you have those elements identified, the ways for increasing your traffic will be easier.

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Here are the top 5 ways to increase your website traffic.

1) Natural Channel -

This step is the organic way for traffic to your website. This way relates to how people are finding you and clicking through your links. They are typing in keywords organically and land upon your links.

Speaking of SEO (Search Engine Optimization), write for your readers and not for Search Engines.

2) Referral Traffic Sources -

This option is a quick traffic source, and bloggers can easily find their ways around it. This source sends traffic to your website from links on other websites.

Generally, you can easily garner this through blog commenting and guest posting. Commenting on CommentLuv enabled blogs can significantly boost this traffic source.

Other referral resources are forums, Q&A sites, mentions on other sites, etc. If you create highly engaging content, readers will link back to your posts, and that will bring you referral traffic.

3 ) Social Media -

Social media is an excellent way of gaining traffic period. The best part is that it saves comments, links, guest posts, Q&A, reviews, and so much more. It is one of the best ways to build your business and website. Know that, with everything on social media, you cannot change or adjust it, so it is very much real.

Tip: do not worry about the numbers, focus on the engagement and discussions happening.

4) Direct Traffic Source -

This choice is when people directly type in your website URL. That means not searching on the internet, but rather a direct URL. They find this URL when you give it to them such as on your business cards, invitations, calendars, phone calls, brochures, etc.

5) Email List -

Email lists are a fantastic way to lead traffic to your site, as long as you use them correctly. There is nothing worse than an email that is 100% about sales. Each time you are sending out an email, include URLs to your website.

Building a business online can be challenging, but there are many wonderful tips and tricks to get it going. I have helped over twenty companies grow and develop their online platform. This fact is why you should hire a professional to make sure that you are seen and by the right audience.


Don’t forget to check out our weekly faves

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Launch Your Online Course With Thinkific

Thinkific is a software platform that enables entrepreneurs to create, market, sell, and deliver their online courses. Their mission is no less than to revolutionize the way people learn and earn online by giving them the tools they need to turn their expertise into a sustainable business that impacts both them and their audience.

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Create, market, and sell your online courses

Thinkific’s powerful, all-in-one platform makes it easy to share your knowledge, grow your audience, and scale the business you already love. Whether you’re educating ten students or ten million, feel confident that you’ve got the most user-friendly technology and best support in the business.

Everything you need to run your education business exists under one roof.

  1. Build your course. Easily upload videos, build quizzes, and organize all your learning content with our drag and drop builder. Set pricing, schedule lessons, and automate your content to curate a learning experience your students will love.

  2. Powerful customization - with the click of a button. Set up your courses in no time flat. Design your course site as you desire. Easily customize 100’s of features so you can build your perfect course business or membership site without any tech stress. No coding required.

  3. Total control over your content, pricing, and data. You have the freedom and flexibility to run your course business however you choose. Market and sell to your heart’s content. Take full control over site design, content, course pricing, student information, and more. You get paid instantly and own 100% of your data.

  4. Seamless automation lets you work without worry. Automatic onboarding, student messaging, completion certificates, and more ensure your students get a world-class education every time, so you're free to tackle your big picture goals. Plus, integrate with 1000+ business tools you already use.

  5. Designed for you and your students. The most successful course creators know that seeing results for their business depends on delivering an exceptional learning experience to their audience. Supporting your students with this platform couldn’t be simpler.

Every Thinkific feature, from their landing page templates to their state-of-the-art learning environment, was designed so you can enhance your students’ experience and grow your business for long-term success. Start building your course today!

Don’t forget to check out our weekly faves

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The One Tool Every Business Owner Needs

If you are trying to manage emails and find yourself getting lost in them, I have the perfect solution for you. If you are a business owner looking for the next best thing to get your emails and documents under control, then you want to check out G Suite.

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One Tool I Use Every Day in My Business

Dubsado is the best tool for the productive business owner. They build software that allows you to take back your time, money, and attention and reinvest it into your business, family time, or whatever else you're hoping to do in life.


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Influencer Marketing - Top Five Elements in a Media Kit

If you desire to work with a brand of any sort, you will want to have a media kit. You should make sure that you have everything covered and it is top quality. A lot goes into a media kit, and I am going to break down the top five elements a media kit should include.

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1 ABOUT ME: People want to know more about you (especially if you are an influencer). Throw in a little backstory about how you got started, and add in some of your interests or passions. People want to know that you are human and want to be able to relate to you; this helps you stand out from the crowd.

2  STATS: This information is hands down the most important you’ll include in your media kit. You need to add your social accounts, media outlets (like a blog, podcast, writing credits, etc.), and your analytics for each. Numbers don't always mean everything; they just want to check that you are active and have a following of some sort. High engagement rates can sometimes beat out a larger amount of followers.

3: FOLLOWER DEMOGRAPHICS: You need to have many followers that fit your niche and interact. So, find insights to show them who your audience is made up of (like real data). Get as specific as possible here! This info is super important for brands trying to target their ideal market.

4: OFFERINGS: You should also incorporate what sorts of collaborations you can provide to your potential partners. There are a ton of possibilities for this section. Will you do social posts, videos, stories, write sponsored or guest blog posts, write recipes, create freebies, host takeovers, contests, etc.? Define as much as you can and add in the rates for these charges.

5: CONTACT INFO: Include your email, phone number, and anything else they might need to reach out to you. Make sure to enter links to your blog, website, podcast or any other social media profiles as well.

So, ready to get your media kit together? Hit the contact us button below, and we can help start the process to put this together both visually and content driven.



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Learn How to Find The Best Instagram Hashtags with Tailwind’s Hashtag Finder

I’ve been a huge fan of tailwind for many many years. So whenever the announce a new launch I am always happy to share it with my fans. Tailwind is a great tool for pinterest as well as instagram now.

Guess what? tailwind now has a hashtag finder for instagram.

It is a lifesaver and one of the best tools for a business owner. I get it that you have a hard time trying to come up with content let alone hash tags; it is time consuming..; That is why automation with tailwind is SOOO amazing. You can auto schedule your instagram posts, WHAT!!?.

But beyond that now, hash tag posts will appear in the “latest posts” sections for anyone searching the hashtag, and if your post is particularly engaging, it may even appear in the “top posts” section where you’ll get even more exposure! How awesome is that?

Stop trying to just wing it with your hash tags. Stop trying to find out what hash tags have worked or aren’t working.. Hash tags are critical and you must make sure that they are working for you.

How does this work?

If you are the tip of your toes with this new feature, then you will want to find out more. All you do is enter a hashtag and appeared will be recommended additional tags based on relevance and popularity. You can even tell the tool how many hashtags you want! With tailwind you can:

  • Set a rhythm and direction for your Instagram account

  • Research your competitors and influencers in your space

  • Find “sweet-spot” hashtags (popular Instagram hashtags that are not TOO popular)

  • Creating hashtag list, and more!

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Tailwind’s Hashtag finder suggest hashtags for your Instagram posts as you write your caption! You don’t even need to do the extra work anymore, it literally pops up based on your caption! This is an amazing features because sometimes I just get distracted, as I am sure you do too!

You can see above how I typed in marketing done for you and there are many options for your hash tags AND are based on which ones are competitive, good, and best. If I kept typing in more, it would show a ton more hash tags that might be even more specific; they are great indicators to help you select a mix of hashtags which will help you cover all your bases and increase your reach.

If that doesn’t excite you then maybe this will.. You can also hover over a hashtag and see how many times it has appeared on Instagram to help you decide which to use. WINNING! You want to try to get in some niche hash tags whenever possible just so that isn’t always a lot of competition and you can stand out.


Go get your hash tags on at tailwind, You’ll get a free 31-day trial, and you can keep using hashtag finder for free as long as you like. You won’t be disappointed.

**I was compensated for this post. This post also contains affiliate links and I will be compensated if you make a purchase after clicking on my links

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Top 5 Reasons Why Being Cheap Isn't Always Good

It seems that everyone wants to get a deal or be cheap. I mean, I get it. I try to find the best deals most of the time. But, you know what? Low prices don't always mean good quality.  

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