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marketing

What is SEO and Why Do You Need It?

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Search terms that rank highly are known as keywords. Using these words increases the visibility of a website, which leads to a higher number of visitors to the actual site.

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As a business owner, you need to have a plan in place to promote your business, regardless of what your business entails. SEO should be a part of your system because of the following...

Blogging is a leading source of leads and traffic for businesses. They must use optimization properly for a search to be effective. SEO is made to ensure your blog posts get found.

Before you can optimize your website, you have to know what you are optimizing it for. This step simply means, knowing what terms people use to search for what you offer.

Once you have identified keywords that people are using to find products, you need to implement them on your website.

Content is a significant part of your website, but it is far from the only on-page factor that will affect how well your website performs. You need to realize there are other aspects. You should have a clear hierarchy to your site with keywords inside your content.

SEO is a great way to create organic traffic to your website if done correctly. There are endless things to learn about SEO, so let's sit down and have a chat about your needs.

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Learn How to Find The Best Instagram Hashtags with Tailwind’s Hashtag Finder

I’ve been a huge fan of tailwind for many many years. So whenever the announce a new launch I am always happy to share it with my fans. Tailwind is a great tool for pinterest as well as instagram now.

Guess what? tailwind now has a hashtag finder for instagram.

It is a lifesaver and one of the best tools for a business owner. I get it that you have a hard time trying to come up with content let alone hash tags; it is time consuming..; That is why automation with tailwind is SOOO amazing. You can auto schedule your instagram posts, WHAT!!?.

But beyond that now, hash tag posts will appear in the “latest posts” sections for anyone searching the hashtag, and if your post is particularly engaging, it may even appear in the “top posts” section where you’ll get even more exposure! How awesome is that?

Stop trying to just wing it with your hash tags. Stop trying to find out what hash tags have worked or aren’t working.. Hash tags are critical and you must make sure that they are working for you.

How does this work?

If you are the tip of your toes with this new feature, then you will want to find out more. All you do is enter a hashtag and appeared will be recommended additional tags based on relevance and popularity. You can even tell the tool how many hashtags you want! With tailwind you can:

  • Set a rhythm and direction for your Instagram account

  • Research your competitors and influencers in your space

  • Find “sweet-spot” hashtags (popular Instagram hashtags that are not TOO popular)

  • Creating hashtag list, and more!

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Tailwind’s Hashtag finder suggest hashtags for your Instagram posts as you write your caption! You don’t even need to do the extra work anymore, it literally pops up based on your caption! This is an amazing features because sometimes I just get distracted, as I am sure you do too!

You can see above how I typed in marketing done for you and there are many options for your hash tags AND are based on which ones are competitive, good, and best. If I kept typing in more, it would show a ton more hash tags that might be even more specific; they are great indicators to help you select a mix of hashtags which will help you cover all your bases and increase your reach.

If that doesn’t excite you then maybe this will.. You can also hover over a hashtag and see how many times it has appeared on Instagram to help you decide which to use. WINNING! You want to try to get in some niche hash tags whenever possible just so that isn’t always a lot of competition and you can stand out.


Go get your hash tags on at tailwind, You’ll get a free 31-day trial, and you can keep using hashtag finder for free as long as you like. You won’t be disappointed.

**I was compensated for this post. This post also contains affiliate links and I will be compensated if you make a purchase after clicking on my links

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30 classes are under $50

There's still time to reach your summer goals - starting tomorrow August 1st, 30 classes are under $50 at CreativeLive! Until August 5th, save on select classes like Ditch Your Day Job with Michelle Ward or The Business of Photography with Nigel Barker.  Seize the moment and sharpen all your kills! 

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Top 5 Back to School Promotional Items

Can you believe that summer is over and school is starting up again soon?

Whether it be college or pre-school, all educational institutions can benefit from school promotional products. Using promotional items for schools is the best way to create school spirit and facilitate repeat brand exposure for dozens of students and more!

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Dental Marketing - Converting Calls to Customers

Dental marketing can be a burden. You might be getting new customers, but are they returning for service? This is one of those instances where a customer can come visit one time and not come back. So the question remains, how do you maintain a recurring customer?

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