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marketing agency

What is SEO and Why Do You Need It?

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Search terms that rank highly are known as keywords. Using these words increases the visibility of a website, which leads to a higher number of visitors to the actual site.

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As a business owner, you need to have a plan in place to promote your business, regardless of what your business entails. SEO should be a part of your system because of the following...

Blogging is a leading source of leads and traffic for businesses. They must use optimization properly for a search to be effective. SEO is made to ensure your blog posts get found.

Before you can optimize your website, you have to know what you are optimizing it for. This step simply means, knowing what terms people use to search for what you offer.

Once you have identified keywords that people are using to find products, you need to implement them on your website.

Content is a significant part of your website, but it is far from the only on-page factor that will affect how well your website performs. You need to realize there are other aspects. You should have a clear hierarchy to your site with keywords inside your content.

SEO is a great way to create organic traffic to your website if done correctly. There are endless things to learn about SEO, so let's sit down and have a chat about your needs.

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Learn How to Find The Best Instagram Hashtags with Tailwind’s Hashtag Finder

I’ve been a huge fan of tailwind for many many years. So whenever the announce a new launch I am always happy to share it with my fans. Tailwind is a great tool for pinterest as well as instagram now.

Guess what? tailwind now has a hashtag finder for instagram.

It is a lifesaver and one of the best tools for a business owner. I get it that you have a hard time trying to come up with content let alone hash tags; it is time consuming..; That is why automation with tailwind is SOOO amazing. You can auto schedule your instagram posts, WHAT!!?.

But beyond that now, hash tag posts will appear in the “latest posts” sections for anyone searching the hashtag, and if your post is particularly engaging, it may even appear in the “top posts” section where you’ll get even more exposure! How awesome is that?

Stop trying to just wing it with your hash tags. Stop trying to find out what hash tags have worked or aren’t working.. Hash tags are critical and you must make sure that they are working for you.

How does this work?

If you are the tip of your toes with this new feature, then you will want to find out more. All you do is enter a hashtag and appeared will be recommended additional tags based on relevance and popularity. You can even tell the tool how many hashtags you want! With tailwind you can:

  • Set a rhythm and direction for your Instagram account

  • Research your competitors and influencers in your space

  • Find “sweet-spot” hashtags (popular Instagram hashtags that are not TOO popular)

  • Creating hashtag list, and more!

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Tailwind’s Hashtag finder suggest hashtags for your Instagram posts as you write your caption! You don’t even need to do the extra work anymore, it literally pops up based on your caption! This is an amazing features because sometimes I just get distracted, as I am sure you do too!

You can see above how I typed in marketing done for you and there are many options for your hash tags AND are based on which ones are competitive, good, and best. If I kept typing in more, it would show a ton more hash tags that might be even more specific; they are great indicators to help you select a mix of hashtags which will help you cover all your bases and increase your reach.

If that doesn’t excite you then maybe this will.. You can also hover over a hashtag and see how many times it has appeared on Instagram to help you decide which to use. WINNING! You want to try to get in some niche hash tags whenever possible just so that isn’t always a lot of competition and you can stand out.


Go get your hash tags on at tailwind, You’ll get a free 31-day trial, and you can keep using hashtag finder for free as long as you like. You won’t be disappointed.

**I was compensated for this post. This post also contains affiliate links and I will be compensated if you make a purchase after clicking on my links

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Five Reasons to Hire a Branding Agency

People are always talking about hiring a digital agency. The biggest reason people do is to be efficient with their money. However, branding is one of the most important purchases you make. Hiring a branding agency can end up cutting costs in the long run. It also creates a strong brand and consistency to your audience which will increase your return on investment.

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Some companies have the money to hire a Marketing Director or Brand Manager. These companies wonder why they need an agency at all if they already have internal help. Even if you have someone on staff full-time, the chances are that person will require resources, tools, additional support, and connections.

 

Here are a few reasons you should consider partnering with a branding agency:
 

  1. Big Picture

Creating a comprehensive brand that is consistent, but also tells a compelling story is a skill that requires some serious know-how. These people are successful, talented, and knowledgeable when it comes to this. A great branding agency knows the intricacies of taking a brand from concept to completion. The agency helps create this flow and works with you through the whole process.
 

  1. Creativity

You get the benefit of having a bunch of strategic and creative minds collaborating on a project; this makes good use of time for both you and them. Agencies often have strategists, writers, designers, illustrators, and other talents in-house.
 

  1. Consistency

Many organizations that hire agencies lack cohesion in their branding efforts, which in turn hurts their ROI. An exceptional great branding agency knows how to deliver that consistency: your name, strategy, position, message, the tone of voice, personality, website, and social media.
 

  1. Putting Your Money To Good Use

Often people say that they don't have the money, but the truth is, you need to invest in these efforts. A branding agency can help you prioritize what you need in the order in which you need it to make the most impact. We start with what will make the most sense, then add a plan of action for the following months.

 

5. On-Going Brand Management

As a brand is re-introduced, and then begins to scale, it’s crucial to ensure the brand does not change its core values. Your company will always have on-going needs: creating a video, motion, animation, photography. Any branding agency should be able to lead the creation of the deliverables since the agency already knows your brand intimately.

Here are our weekly favorites: 

  1. What I am reading: Building a StoryBrand
  2. What I am loving: Echo Plus with built-in Hub – White + Philips Hue Bulb included
  3. What I added to my wish list: Neewer NW-700 Professional Studio Broadcasting Recording Condenser Microphone & NW-35 Adjustable Recording Microphone Suspension Scissor Arm Stand with Shock Mount and Mounting Clamp Kit
  4. What is on my list to get:  Headphones, Gorsun Adjustable and Foldable Headsets with Mic and Volume

If you need help with your branding, get in touch today for a free consultation by clicking on the “contact us” button below. We look forward to hearing from you!

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30 classes are under $50

There's still time to reach your summer goals - starting tomorrow August 1st, 30 classes are under $50 at CreativeLive! Until August 5th, save on select classes like Ditch Your Day Job with Michelle Ward or The Business of Photography with Nigel Barker.  Seize the moment and sharpen all your kills! 

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4 Reasons For A Branding Agency

Are you sick of trying to manage social media and marketing in your business?  Are you tired of trying to find the right printers or tools for your business?The biggest issue that I see is people try to do these things and don't do it, or they say it took more time than it should of and are now even more behind. People often wonder how much these things even cost.. More importantly WHY you should outsource and what to even outsource? 

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Dental Marketing - Converting Calls to Customers

Dental marketing can be a burden. You might be getting new customers, but are they returning for service? This is one of those instances where a customer can come visit one time and not come back. So the question remains, how do you maintain a recurring customer?

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4 Things To Look For in A Social Media Agency

Social media isn't ideal for everyone, but it seems that everyone wants to offer it. The truth is there is much more to social media than many understand. Most of the time VAs (Virtual Assistants) offer social media. It can be helpful for those who are in the smaller end of the business. But for a much larger business that actually wants results I would make sure to reach out to an agency or a specialist in social media. 

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