A media kit proves essential for every business; there is NO exception on who should create one. A media kit contains information about your business or event. The point of a media kit is to catch someone’s eye and make them want to work with you. It should be a one-stop shop for all of the necessary information. Media kits can be print or digital; it depends entirely on the person and preference. I recommend always having both because most places like to have both an electronic and a physical version.
What should your media kit contain?
A few basic items should always be in your media kit.
- Contact Details: You should add the contact details (phone, website, address, email, etc.) of the person who can interview.
- Social Info: People like to have your social media information (links, stats, and following). They want this data for a couple of reasons: one, because they can see you have an audience and two, they like to tag and share with their audience.
- Brands Assisted: Always enclose the companies/businesses you have worked with before. Prior experience gives the credibility/testimonials that you need.
- About the Company/Person: Provide a quick, yet informative bio. Try not to make the blurb more than three paragraphs per person/business.
- Media Release: Plug in some details about the event/service/product. Your media release should have quotes from the person available for interviews.
TIP: Put some images in your media kit that journalists can use.
If you have recently appeared in the news or other publications, make mention of this to increase your social proof and credibility. You don't need to use media kits all of the time. People don't always care about the numbers, etc. They want to make sure that you are a great fit and credible!
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