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Freshbooks - Automated Clearing House (ACH) payments

Freshbooks - Automated Clearing House (ACH) payments

Business owners, automate your finance.. YES you read that right. Have I told you that I love Freshbooks? I am not a fan of numbers and math, but this program makes my life one hundred percent better. Whenever I find something that is worth my while, I share it with others. 

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Top Books For Graphic Designers

Top Books For Graphic Designers

As a graphic designer, we all have to start somewhere. I did not grow overnight and I am STILL growing each day in the design field. I have always had some great books that I love to reference to whenever I need inspiration or motivation; books are a great thing to have. I think we all should have some sort of books by our side so that we can make sure to pull them out whenever needed. 

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Stop Saying “ROI”

Did I ever tell you that I hate the word "ROI"? Yes, I do. People use this term day in and day out. It's like the word is used to say whatever you’re trying isn't working. But can you prove it isn't working?? It's hard to see if anything is working.

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Let's get technical here. "To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio. In the above formula, "Gain from Investment” refers to the proceeds obtained from the sale of the investment of interest." GAHHH what does this even mean?!

Seriously. My head spins whenever people talk about ROI. It is hard to tell what is working and what isn't. I mean, you can see some statistics and understand... but ROI IS NOT GOING TO HAPPEN OVERNIGHT. In fact, it could take months or years. I am not kidding.

Being a business owner is a risk in itself. Right. If you aren't willing to take a chance, then you won't ever get ROI. You have to keep growing and pushing forward to really get the ROI you want. It only works if you put forth a consistent effort.

"That being said, one of the downsides of the ROI calculation is that it can be manipulated, so results may vary between users. When using ROI to compare investments, it's important to use the same inputs to get an accurate comparison." https://investinganswers.com/financial-dictionary/technical-analysis/return-investment-roi-1100

So now people can lie about ROI too? Breaking news, there is no real way to track a return on investment other than data. But even data won't show the full potential.

Check this out. I hired a sales coach and am a part of her mastermind. It was a "large" investment for me. But, I knew I had to do it. I thought by joining the mastermind that I would get ROI and would make so many sales. NO, I had to do the work and move forward to get ROI.


Now I am confident and can sell, so the ROI is 100% there, but the problem is it took time. Like anything does. So, you can not expect the ROI to happen magically. I always hear people tell me this for social media, branding, marketing, or whatever the avenue. But, you need to be patient and put in a lot of time and money up front before you can move forward and receive that return you’re seeking.

Check out my weekly faves

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The Best Social Media Marketing Books

Social media is so important for any business to survive. It is almost like a given for them to have it, after all if they don’t are they even legit? There are so many platforms, questions, and problems with social media. Do you have time to be on it an know each platform? I bet not. I don’t either.

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Must Have Photography Equipment

Did you know that my career began with photography? Yes that is true. I always loved photography and took as many photos as I could. I even had in my early years a photography business... Things changed. I enjoyed photography, and still do, but I felt that I wasn't reaching my full potential. I do my own custom photography for my business, as well as other businesses too! It has been such a blessing to incorporate it.

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Here are some of the best photography equipment finds:

and... don't forget to check out Creative Live. They always have amazing classes for creatives!!



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The Best Stationary

There is something about having great stationary, I love being able to write in doodle. Not everything should be done on the computer. When is the last time you took sometime to write in a journal? Or notebook? Owning a business this is critical for me! I need to constantly have notebooks.


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Is Your Brand Hurting You?

People often don’t know what branding is and why they need it. I am here to tell you that your branding can be hurting your business if you are not doing it correctly. YES, that is true. You are reading that right. We have gone over what branding does and how it helps you, but let's talk about how it may be HURTING YOU.

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Are you not getting enough business? If you are not getting enough business, it is more than likely because you do not know how to attract the ideal client. This issue spans everything from the colors you use to your fonts to everything in between.  

Do you know who your audience is? This element is one of the most important to remember to be successful and grow. You need to get as specific as possible and ask a ton of questions. This narrowing should be the first step to any business. Whenever you go through a branding phrase, you should always have a strategy in place with a professional.

Are you consistent? You want to be clear on what you offer and consistent in everything. This aspect is what I preach most to my clients simply because they want the user experience, and they will get it when you have your audience defined and can carry it through everywhere.

Are you giving your audience quality? If you are not giving the customer the experience and the consistency as above, are you really taking care of your business/brand? Always take care of your customer so that they will return and refer others to you.

These quick facts can help you get your branding and business out of the dog house. Contact us today for your free one-hour consultation.

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Branding Helps Businesses Grow

Branding is one of those words that everyone cringes at when they hear the word. They either get it or they don't. They think it is merely a logo, but it is so much more than that. To understand branding, you need to grasp a few points about how to establish it first.

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DEFINE AND REFINE YOUR “WHY?”

Understanding and defining your purpose is essential. Why do you do what you do? What is your unique value? What makes you different than the person down the street from you?

OUTLINE YOUR VALUES AND STORY

Every brand needs a narrative story. Set the core values and tell a story about your brand. Live it, breathe it, embrace it. Think of the big name brands and how they convey the same story in every location, packaging, etc.

RECORD YOUR GOALS

These are business goals for the next six months, twelve months, etc. You want your target to include branding; get as specific as possible when developing these goals.


SET STRATEGIES

If you do not know how you are going to achieve those goals, then it won’t ever happen, and it is a waste of time and money.

CREATE MEANINGFUL CONTENT

Content marketing is critical for your branding, voice, and storytelling. It is what sets you apart. Be authentic, real, and true to your purpose.

BE CONSISTENT

Exhibit consistency not only with content, graphics, images, etc. but also in the way you conduct every aspect of your business. This action will improve the quality and value of your service, which will help you reach profitability quicker.

These quick tips can be used for your business and branding as you think about taking it to the next level. Be sure to let us know how you are bringing your brand to the next level in the comments below.


Don’t forget to check out our weekly faves

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