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The Top 5 Promotional Items

The Top 5 Promotional Items

Advertising and marketing are critical to any expanding business, but you need to find a strategy that works. Promotional products are the best way to grow your business; they have been around for many, many years and people rave about how well they work!

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Top Books For Graphic Designers

Top Books For Graphic Designers

As a graphic designer, we all have to start somewhere. I did not grow overnight and I am STILL growing each day in the design field. I have always had some great books that I love to reference to whenever I need inspiration or motivation; books are a great thing to have. I think we all should have some sort of books by our side so that we can make sure to pull them out whenever needed. 

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Stop Saying “ROI”

Did I ever tell you that I hate the word "ROI"? Yes, I do. People use this term day in and day out. It's like the word is used to say whatever you’re trying isn't working. But can you prove it isn't working?? It's hard to see if anything is working.

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Let's get technical here. "To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio. In the above formula, "Gain from Investment” refers to the proceeds obtained from the sale of the investment of interest." GAHHH what does this even mean?!

Seriously. My head spins whenever people talk about ROI. It is hard to tell what is working and what isn't. I mean, you can see some statistics and understand... but ROI IS NOT GOING TO HAPPEN OVERNIGHT. In fact, it could take months or years. I am not kidding.

Being a business owner is a risk in itself. Right. If you aren't willing to take a chance, then you won't ever get ROI. You have to keep growing and pushing forward to really get the ROI you want. It only works if you put forth a consistent effort.

"That being said, one of the downsides of the ROI calculation is that it can be manipulated, so results may vary between users. When using ROI to compare investments, it's important to use the same inputs to get an accurate comparison." https://investinganswers.com/financial-dictionary/technical-analysis/return-investment-roi-1100

So now people can lie about ROI too? Breaking news, there is no real way to track a return on investment other than data. But even data won't show the full potential.

Check this out. I hired a sales coach and am a part of her mastermind. It was a "large" investment for me. But, I knew I had to do it. I thought by joining the mastermind that I would get ROI and would make so many sales. NO, I had to do the work and move forward to get ROI.


Now I am confident and can sell, so the ROI is 100% there, but the problem is it took time. Like anything does. So, you can not expect the ROI to happen magically. I always hear people tell me this for social media, branding, marketing, or whatever the avenue. But, you need to be patient and put in a lot of time and money up front before you can move forward and receive that return you’re seeking.

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The Best Social Media Marketing Books

Social media is so important for any business to survive. It is almost like a given for them to have it, after all if they don’t are they even legit? There are so many platforms, questions, and problems with social media. Do you have time to be on it an know each platform? I bet not. I don’t either.

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The Best Stationary

There is something about having great stationary, I love being able to write in doodle. Not everything should be done on the computer. When is the last time you took sometime to write in a journal? Or notebook? Owning a business this is critical for me! I need to constantly have notebooks.


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Is Your Brand Hurting You?

People often don’t know what branding is and why they need it. I am here to tell you that your branding can be hurting your business if you are not doing it correctly. YES, that is true. You are reading that right. We have gone over what branding does and how it helps you, but let's talk about how it may be HURTING YOU.

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Are you not getting enough business? If you are not getting enough business, it is more than likely because you do not know how to attract the ideal client. This issue spans everything from the colors you use to your fonts to everything in between.  

Do you know who your audience is? This element is one of the most important to remember to be successful and grow. You need to get as specific as possible and ask a ton of questions. This narrowing should be the first step to any business. Whenever you go through a branding phrase, you should always have a strategy in place with a professional.

Are you consistent? You want to be clear on what you offer and consistent in everything. This aspect is what I preach most to my clients simply because they want the user experience, and they will get it when you have your audience defined and can carry it through everywhere.

Are you giving your audience quality? If you are not giving the customer the experience and the consistency as above, are you really taking care of your business/brand? Always take care of your customer so that they will return and refer others to you.

These quick facts can help you get your branding and business out of the dog house. Contact us today for your free one-hour consultation.

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Branding Helps Businesses Grow

Branding is one of those words that everyone cringes at when they hear the word. They either get it or they don't. They think it is merely a logo, but it is so much more than that. To understand branding, you need to grasp a few points about how to establish it first.

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DEFINE AND REFINE YOUR “WHY?”

Understanding and defining your purpose is essential. Why do you do what you do? What is your unique value? What makes you different than the person down the street from you?

OUTLINE YOUR VALUES AND STORY

Every brand needs a narrative story. Set the core values and tell a story about your brand. Live it, breathe it, embrace it. Think of the big name brands and how they convey the same story in every location, packaging, etc.

RECORD YOUR GOALS

These are business goals for the next six months, twelve months, etc. You want your target to include branding; get as specific as possible when developing these goals.


SET STRATEGIES

If you do not know how you are going to achieve those goals, then it won’t ever happen, and it is a waste of time and money.

CREATE MEANINGFUL CONTENT

Content marketing is critical for your branding, voice, and storytelling. It is what sets you apart. Be authentic, real, and true to your purpose.

BE CONSISTENT

Exhibit consistency not only with content, graphics, images, etc. but also in the way you conduct every aspect of your business. This action will improve the quality and value of your service, which will help you reach profitability quicker.

These quick tips can be used for your business and branding as you think about taking it to the next level. Be sure to let us know how you are bringing your brand to the next level in the comments below.


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The Top Five Ways To Increase Your Website Traffic

Everyone wants more traffic to their website; it can be tough to do. You need to know your audience and have a good brand behind your business. Once you have those elements identified, the ways for increasing your traffic will be easier.

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Here are the top 5 ways to increase your website traffic.

1) Natural Channel -

This step is the organic way for traffic to your website. This way relates to how people are finding you and clicking through your links. They are typing in keywords organically and land upon your links.

Speaking of SEO (Search Engine Optimization), write for your readers and not for Search Engines.

2) Referral Traffic Sources -

This option is a quick traffic source, and bloggers can easily find their ways around it. This source sends traffic to your website from links on other websites.

Generally, you can easily garner this through blog commenting and guest posting. Commenting on CommentLuv enabled blogs can significantly boost this traffic source.

Other referral resources are forums, Q&A sites, mentions on other sites, etc. If you create highly engaging content, readers will link back to your posts, and that will bring you referral traffic.

3 ) Social Media -

Social media is an excellent way of gaining traffic period. The best part is that it saves comments, links, guest posts, Q&A, reviews, and so much more. It is one of the best ways to build your business and website. Know that, with everything on social media, you cannot change or adjust it, so it is very much real.

Tip: do not worry about the numbers, focus on the engagement and discussions happening.

4) Direct Traffic Source -

This choice is when people directly type in your website URL. That means not searching on the internet, but rather a direct URL. They find this URL when you give it to them such as on your business cards, invitations, calendars, phone calls, brochures, etc.

5) Email List -

Email lists are a fantastic way to lead traffic to your site, as long as you use them correctly. There is nothing worse than an email that is 100% about sales. Each time you are sending out an email, include URLs to your website.

Building a business online can be challenging, but there are many wonderful tips and tricks to get it going. I have helped over twenty companies grow and develop their online platform. This fact is why you should hire a professional to make sure that you are seen and by the right audience.


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