Work With Your Dream Client

A media kit proves essential for every business; there is NO exception on who should create one. A media kit contains information about your business or event. The point of a media kit is to catch someone’s eye and make them want to work with you. It should be a one-stop shop for all of the necessary information. Media kits can be print or digital; it depends entirely on the person and preference. I recommend always having both because most places like to have both an electronic and a physical version. Check out more about what to include.

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First off What is a Press Kit?

A press kit is a page, or booklet. that makes it incredibly easy for publicists to learn about your brand but also to access imagery, for their content. Press kits give journalists all the facts and figures they need so they can focus on telling a compelling story.

By the time a journalist lands on your press kit, they are usually already writing about you and just want to make sure they get the basics correct, such as when your business started and the pricing of your product.

The exact contents of each press kit will vary based on the business and what you have available, but here are the most important assets:

Company Overview: Include a fact sheet with a bit of background information, such as when your business got started, where your offices are located and the funding history of your company. You can also include statistics that help tell your story, such as the number of customers you serve and key details showing your growth. Try to keep this fact sheet succinct and at two pages maximum. Keep in mind that your goal is to enable a journalist to quickly cut and paste information with as few errors as possible. I typically prefer a clean PDF document made in Word instead of an over-engineered infographic, as I want to be able to skim the content quickly and cut and paste complicated details such as the names of notable investors. On this overview, I also recommended adding your social handles so that the journalist can tag you when the story goes live.

Contact Details: Depending on the type of story, a journalist may want additional background information or quotes from your team. Make it easy for them to find a useable contact who can set up further interviews or dig for any requested statistics. You can include this contact information directly on your press page, as well as including it at the bottom of your company overview.

Product Information: Offer a clear and simplified description of what your product does and how it works. If you are marketing a service, include information on your packages and what’s included with each. Do a quarterly check of this information to make sure that your pricing stays up to date as your business evolves. If you only have one product, you can include this information in your company overview so that the journalist has less digging to do.

Logos: Offer a few variations of your logo including square and transparent options. Different sites have different requirements, and you want to make sure your logo looks good without any resizing needed.

Media Assets: Include high-resolution photos of your product and team that you have legal rights to use. Make sure you label each photo clearly so that journalists can find the right file. For example, “MatchingFeature” will be a lot cleaner than “Img_05782.” If you have video assets, you can upload these as well into a separate, clearly marked folder. This footage will be particularly helpful as b-roll for any journalist working on video segments featuring your brand.

Other: The other will depend on your brand. For example, you may choose to include executive bios or notable awards. Assume that a journalist won’t have time to read everything, so try to only include essential extras.

I’ve built my press kit; now what?

Make sure your press kit is easy to find on your website. Include a press kit link in your navigation bar so that journalists don’t have to dig to find it. Your press kit won’t do the pitching for you, but it will increase the likelihood of great press clips with factual information and optimized photos of your products. Good luck!

With our expertise you will be able to have a 5-6 page media kit that is on point with your brand. You will be able to get those dream clients just by having a professional press kit. For only $230

1. The Press Release
Your press kit's press release announces what you're publicizing, whether it is a new product, new service, or an old product needing some help, the press kit helps introduce it.

Tips for Your Pitch

2. A Brief Letter/Table of Contents

Your letter can be addressed to the media thanking them for their interest in advance, so that they can share your product or service to the right audience. You will want to include a ton of great information,

3. Product Samples

If your product is small enough, and you can afford to do so, you should put a sample inside the press kit. However you can always send a video as well, about the product.

4. Fact Sheet

This is a great addition to a press kit because it details features, benefits, and other specific information in a way. Fact sheets can be used for product launches in such a great way.

5. Company Background

This helps the company understand about the company and their mission. Writing a company history is valuable for current and future press kits. This can contain your company's beginnings and can include where your business is headed. Any major accomplishments should be included as well.
6. Executive Bios

Share some information about your team in the press kit. You will want to pass along high-resolution images, along with background information from the company.
With our expertise you will be able to have a 5-6 page media kit that is on point with your brand. You will be able to get those dream clients just by having a professional press kit. For only $230

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