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This is also known as pay-per-click (PPC) advertising, is a form of digital marketing in which businesses pay to display their ads on search engines, social media platforms, or other websites. Advertisers typically bid on specific keywords or target audiences, and they pay each time a user clicks on their ad.
This refers to the interactions that take place between a company or organization and its followers or fans on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. It involves the process of creating and maintaining a dialogue with followers and encouraging them to participate and engage with the company or organization’s content.
This is a form of digital marketing in which businesses send promotional or informative messages to a targeted list of email subscribers. These campaigns can include newsletters, sales promotions, event invitations, product updates, or any other type of content that the business wants to share with its audience.
This is a free tool offered by Google that allows businesses to manage their online presence across Google search and maps. It provides a centralized platform for businesses to showcase important information, such as their location, contact information, hours of operation, reviews, photos, and more.
This can increase their visibility on Google, improve their search engine optimization (SEO),
This is a form of digital marketing in which businesses pay for specific actions or results, rather than for simply displaying ads or impressions. These actions may include clicks, conversions, leads, or sales, and advertisers typically only pay when these actions are completed.
Performance marketing often involves the use of affiliate marketing, influencer marketing, and other types of partnerships,
This is the process of designing and optimizing a user’s experience with a company’s products or services to meet business goals and improve customer satisfaction. It involves understanding the needs and behaviors of users, defining user personas, mapping user journeys, and creating a plan to address user pain points and improve the overall user experience.
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There is so much to digital marketing like funnels, KPIs, lead costs, and email campaigns. We don’t expect you to know it all, know that we help you get more leads and more revenue in your business.