You don’t need a logo. You Need a Brand.

So many times people say these exact words to me. Don’t get me wrong, I LOVE hearing those words. But,….. There is something much deeper than “I need a logo” though.

• A logo will not give you the results needed.
• A logo doesn’t sell for you
• A BRAND can sell for you.
• A BRAND can get the results for you.

Hear me, out.

A logo is a business’ identification via a recognizable mark or symbol.

A brand is the feeling of what someone feels sees when they interact with a company. A logo is ONE part of the brand.
A logo is a company’s symbol. It should be memorable, simple, and timeless, leaving room for interpretation. Beyond that, we talk about identity:  business cards, letterhead, marketing collateral, packaging, signage, etc. This is the growth of a brand. 

A brand is the feeling of what someone feels and sees when they interact with a company. It is the meaning behind what a business believes and strives to accomplish.
There are many areas that are used to develop a brand: advertising, customer service, promotional merchandise, reputation, and logo. All work together to create one unique and cohesive image.

Why Is Branding Important?

Branding is critical to a business because of the impact it makes on a company. Branding can change how people perceive a brand:

Branding Gets Recognition

Branding Increases Business Value

Branding Generates New Customers

Improves Employee Pride And Satisfaction

Creates Trust Within The Marketplace