The Top Three Myths of Branding
Branding is a word that no one understands unless they are the field. I often get asked a lot of questions about branding, I love each and every question that people ask me when it comes to branding. I once had a potential client ask me “can I put my logo on a t-shirt and facebook banner?” As a branding expert I am answering some of the top questions that people have asked me overtime. Have a question? Submit it here.
I would love to answer that question, but there are a ton of answers to this, along with a ton of factors. In a perfect world, you should be able to put your logo on anything and it should look amazing. The key word is should. If you are not cautious of who you hire for your branding, then it might have the best quality with it. As a former art director who started my own branding agency I am sharing some great information with you.
Here are some of The Top Five Myths of Branding:
- How does one pick their colors?
This is a great question. The designer or agency typically picks the colors very strategically. They pick it based on the business plan, target audience, and feeling with the logo. This is actually one of the hardest, but also my favorite part of branding. Colors have so many great meanings and feelings behind them, that it is more than just picking one or two colors. Also, typically I tell people to pick about four to five colors at least. Sometimes we add in accent or special occasion colors, as well. There are a lot of factors to picking all of the colors, since they do have to complement and flow together.
- If I have my colors, my logo and my fonts, am I “all set” with my branding?
NO! Not at all. This is only a part of it. Branding is ongoing. When you think of the big brands we see everyday, their branding is always growing and evolving. If you look back at the Nike brand years years ago you will see how it evolved. Same with any brand, think of the Apple original logo. You have to be able to implement all the branding (colors, fonts, logos, etc) at all times on all platforms such as website, social media, and print design. You also have to have a voice and story that is implemented into the branding of any business. There is so much more than just the colors, logo, and fonts.
- What colors look good together? How many colors should be on a website or landing page or sales page? As I said above typically we want to have four to five primary colors and then a few accent, or secondary, colors. There are a ton of colors that go well together; think of the basics when you were taught color theory in school. Complementary colors that go well together. You want to stick warm colors with warm colors and cool colors with cool colors. I, as a Branding specialists and arts director, know this and help you to get the right colors you need.
There is a lot to branding and your branding is something that must be ongoing. It doesn’t just mean get a logo and you are done, no. You have to be able to implement all around on all platforms the logo, colors, fonts, and content. Want to ask me a question submit it here. oin me over in my private little clubhouse for FREE RIGHT NOW, before we no longer accept new members!!