How to Improve Your Website With These 3 Simple Steps
Build your business with a great website. Honestly, this is the number one thing other you’re your branding that you need to focus on. A website can make or break your ability to convince clients to do business with you. If your website is poorly thrown together with a copy that was written in an afternoon – then, I hate to break it to you, but you are leaving money sitting on the table.
In other words, if you have a website, then you need to make a significant investment in it to gain more clients and overall make more money. Whether it is time or money spent, you need to invest in your website so that others see that you take your business seriously.
That means you need to have great content. Now, good content is when you can connect with your listener, whether you use humor, or storytelling, or authenticity. Make sure you create content that is authentic to you and your audience. Be strategic. Know your business and know your target audience. Be deliberate with the content you use and how it’s portrayed on your website. By doing this, when a client is on your website, they know who they are working with and what type of value they are receiving.
Another easy fix is to make the navigation of your website easy. Don’t make people jump through hoops and pages just to find your contact info or services. It’s the easiest thing to do and I can’t emphasize it enough. Make sure your website is easy to read, that the layout is organized and that the graphics are clear. The last thing you want is for clients to guess where to go or worse, just leave your website altogether.
Put your call-to-action buttons right in front of your audience so they can select them. Want them to book appointments – give it to them, make sure that all the information is at the click of a button. Don’t direct them to another page – don’t make them scroll all the way to the top or bottom of your website. Make working with you as seamless as possible.
One last point I want you to keep in mind is the fact that everyone is using their smartphones nowadays. Yes, everyone has desktops, but more than 70% of people now choose to read emails on their phones. Think about it – when you wake up in the morning, you grab your phone, check your messages and emails, right? That is exactly what your customers are doing too! Don’t lose them by having a poorly formatted email or website. It’s important to consider a mobile-friendly design to ensure the logo does not take up too much space. So, on a cell phone, the logo is smaller than on a computer. It’s important to consider all the design formats that align with your brand. So being able to have those settings and that strategic information is so critical and important for every website. All these tips can be applied right now. Go to your website – do an audit. What do you need to change? What parts are doing well? What can you make better? Since investing in your website can bring back business tenfold, you might as well get it perfected.